Bucks Offer Fans Ticket Options For Playoffs Porzingis Expands On Potential Adidas Deal Ballmer Discusses Future Plans For Arena Michigan, Nike Unveil Jumpman Basketball Uniforms Nike's LeBron, Durant Shoes Sales Sagging Bucks President Apologizes To Milwaukee For Comments Nike Shows Jump In Quarterly Sales Clippers Reinforce Basketball Operations Staff Could Nike Golf Apparel Presence Increase? Clippers Extend TV Rights Partnership
SBD/Issue 88/Sponsorships, Advertising & Marketing
Air Jordan XVII To Hit The Market With $200 Price Tag
Published January 23, 2002
Nike's new Air Jordan XVII sneakers, which hit stores next month, "are Nike's highest-priced [sneaker] ever," as they will sell for $200, according to Paul Tharp of the N.Y. POST. The sneakers "are sold in a sleek metallic briefcase, an homage to Jordan's executive skills in reaping millions on his endorsements." The sneakers also come "with a full-length CD-ROM showing behind-the-scenes footage of how the shoe was developed." Meanwhile, Nike execs said that "in the three months since Jordan's comeback, Nike's worldwide sneaker sales rose 4[%] to $2.3[B]" (N.Y. POST, 1/23). ADWEEK reports that Wieden & Kennedy, N.Y., will unveil a new ad campaign, directed by Spike Lee, to introduce Nike's Air Jordan XVII. The three-spot campaign, which breaks January 27 during the NFC Championship on Fox, stars Bucks G Ray Allen, Clippers F Darius Miles and Clippers G Quentin Richardson (ADWEEK, 1/21 issue).
WALKING DOWNHILL: According to a National Sporting Goods Association market survey, the average price paid for all 24 categories of sport and athletic footwear in '01 was $40.17, a drop of less than 1% from the '00 average of $40.32. The average price of basketball shoes fell 3.9% to $54.92; cross training, 2.6% to $47.01 (NSGA).