A-B Departs As Team USA Sponsor MLS Wraps Up Media/Marketing Tour MLB Continues Collaboration With Mayors Ganassi Lands Credit One As Sponsor NAPA To Sponsor Rossi's IndyCar Ride Price Chopper To Sponsor Royals Under Armour Signs Fournette As Endorser TD Ameritrade Not Returning As USOC Sponsor Warriors Hold Lavish Arena Groundbreaking Bell, Zenkel Among NBC Sports Promotions
SBD/Issue 88/Front Page
Published January 23, 2002
This represents a fundamental change in our philosophy. There is no such thing as oversaturation. I used to believe it was important to aggregate viewing on a few stations. But if they're not watching us, they're watching someone or something else.
NBA Commissioner David Stern
(SACRAMENTO BEE, 1/23).