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While analysts have said the NBA's new deal with ABC/ESPN and AOL Time Warner would diminish the league's national TV exposure, Commissioner David Stern points to the "extraordinary shift of viewership to cable television" in declaring the new pact a success. Stern also calls the 25% increase in TV rights fees "very substantial ... in a turbulent marketplace." Meanwhile, most industry observers agree with Stern and say the agreement is a win-win for the league and its TV partners.
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Ad And Subtract
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In Need Of A Larger Nest
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This represents a fundamental change in our philosophy. There is no such thing as oversaturation. I used to believe it was important to aggregate viewing on a few stations. But if they're not watching us, they're watching someone or something else.
NBA Commissioner David Stern
(SACRAMENTO BEE, 1/23).