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While analysts have said the NBA's new deal with ABC/ESPN and AOL Time Warner would diminish the league's national TV exposure, Commissioner David Stern points to the "extraordinary shift of viewership to cable television" in declaring the new pact a success. Stern also calls the 25% increase in TV rights fees "very substantial ... in a turbulent marketplace." Meanwhile, most industry observers agree with Stern and say the agreement is a win-win for the league and its TV partners.
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Watch What You Say
NJ Gov. backs down from remarks linking Newark mayoral candidate and new arena.
Ad And Subtract
Fox sales president denies Super Bowl spots going for as low as $1.5M; but rates sure to decrease for first time ever.
In Need Of A Larger Nest
Sales of suites at new Eagles stadium so hot team tells architect to add more.
Did Fox' orientation toward young demo lead to Summerall stepping down from network's No. 1 NFL team?
FORBES annual NHL team valuations has Rangers, Flyers on top.
This represents a fundamental change in our philosophy. There is no such thing as oversaturation. I used to believe it was important to aggregate viewing on a few stations. But if they're not watching us, they're watching someone or something else.
NBA Commissioner David Stern
(SACRAMENTO BEE, 1/23).