SBD/Issue 72/Sports Media

Nielsen//NetRatings: Top Sports Sites For November '01

The following are the top sports Internet properties accessed from home and work, ranked by unique audience from Nielsen//NetRatings for November '01. "Unique audience" = the number of people who access a site, with each person counted only once. "Active Reach %" = the number of unique Web users viewing a Web site one or more times, expressed as a percentage of the total active Web population for this week (i.e., 7.1% of Web users accessing the Internet from home viewed a site on ESPN at least once this time period). "Average Time Spent" = the average amount of time a visitor has spent at that property for the month. The data is based on audience measurement of more than 62,000 U.S. panelists who have Internet access at home and 8,000 U.S. panelists who have Internet access at work. The list does not include traffic to unique sites of the yahoo.com domain. Traffic to these sites are the predominant URLs, and are grouped to include commonly-owned sites (Nielsen//NetRatings).

TOP SPORTS SITES – NOVEMBER '01
AT HOME
RK
  SITE
UNIQUE
AUD.
(000)
ACTIVE
REACH
%
AVERAGE
TIME SPENT
(HH:MM:SS)
1)
  ESPN
7,455
7.1%
0:40:04
2)
  NFL Internet Network
5,466
5.2%
0:39:30
3)
  CNNsi
5,023
4.8%
0:21:07
4)
  SportsLine.com
4,493
4.3%
1:15:28
5)
  Nascar Online
1,998
1.9%
0:25:08
6)
  fansonly.com
1,727
1.6%
0:13:14
7)
  NBA Internet Network
1,665
1.6%
0:14:26
8)
  MLB Properties
1,221
1.2%
0:15:29
9)
  sportingnews.com
1,205
1.1%
0:37:23
10)
  NHL Internet Network
815
0.8%
0:16:21
 
AT WORK
1)
  ESPN
5,594
13.9%
0:47:27
2)
  CNNsi
3,453
8.6%
0:18:27
3)
  NFL Internet Network
3,147
7.8%
0:41:24
4)
  SportsLine.com
2,566
6.4%
1:00:53
5)
  fansonly.com
1,253
3.1%
0:16:06
6)
  Nascar Online
1,024
2.5%
0:20:25
7)
  NBA Internet Network
990
2.5%
0:07:53
8)
  sportingnews.com
970
2.4%
0:26:48
9)
  MLB Properties
937
2.3%
0:09:15
10)
  NHL Internet Network
597
1.5%
0:12:43
 
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