SBD/Issue 72/Sports Media

NFL Dominates Spending For Q3 '01; Sports Commentary In 2nd

The following lists data from Nielsen Media Research — Ad-Views estimated total sports TV ad expenditures by sport for Q3 '01 (Nielsen Media Research).

TOP TEN ADVERTISER EXPENDITURES BY SPORT
(Q3 '01)
 
SPORT
TOTAL
NETWORK
CABLE
SYND.
NFL
$214,206
$172,238
$ 26,107
$15,861
Sports Commentary
$156,205
$ 33,417
$122,458
$ 330
MLB
$128,934
$ 43,967
$ 35,101
$49,866
Golf
$111,091
$ 95,556
$ 15,535
$ 0
Tennis
$ 78,997
$ 61,237
$ 17,760
$ 0
NASCAR
$ 74,827
$ 51,491
$ 23,336
$ 0
College Football
$ 64,020
$ 43,605
$ 20,415
$ 0
Wrestling
$ 50,945
$ 23,000
$ 8,336
$19,609
Other Sports
$ 20,797
$ 5,649
$ 10,542
$ 4,606
Extreme Sports
$ 19,152
$ 1,455
$ 17,697
$ 0
 
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