SBD/Issue 72/Sports Media

Change That Dial: Cowboys Network To Switch From AM To FM

KLUV-FM will replace KVIL-AM as the Cowboys' flagship radio net in '02, according to Ray Buck of the FT. WORTH STAR-TELEGRAM, who notes both stations are owned by Infinity Radio. KVIL has been the team's flagship station since '91. KVIL Operations Manager Kurt Johnson cited demographics as a "reason for the change." KLUV, an "oldies" station, "draws a diverse audience of both men and women, and has a listening format that provides on-air conversation and commentary as well as music." KVIL, which is considered "contemporary adult," plays mostly music and "attracts largely a female audience." Meanwhile, Buck notes Brad Sham will return for his 24th season as the Cowboys' play-by-play announcer, while Babe Laufenberg "is expected to be back" as an analyst for a fifth season (F.W. STAR-TELEGRAM, 12/28).

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