Debate Audience Puts "MNF" At New Low ESPN Fires Back At FS1's Repeated Jabs Top Rank Annouces Pacquiao-Vargas Broadcast Team NHL Debuting New Technology At WCOH Feinberg Files Amicus Curiae Brief For MASN Social Studies: Adidas PR Dir Michael Ehrlich Media Notes CBS Leads Week 3 NFL Overnight Ratings Debate To Take Big Chunk Of "MNF" Audience GC Going With Nearly 24-Hour Palmer Remembrance
SBD/Issue 72/Sports Media
Change That Dial: Cowboys Network To Switch From AM To FM
Published December 28, 2001
KLUV-FM will replace KVIL-AM as the Cowboys' flagship radio net in '02, according to Ray Buck of the FT. WORTH STAR-TELEGRAM, who notes both stations are owned by Infinity Radio. KVIL has been the team's flagship station since '91. KVIL Operations Manager Kurt Johnson cited demographics as a "reason for the change." KLUV, an "oldies" station, "draws a diverse audience of both men and women, and has a listening format that provides on-air conversation and commentary as well as music." KVIL, which is considered "contemporary adult," plays mostly music and "attracts largely a female audience." Meanwhile, Buck notes Brad Sham will return for his 24th season as the Cowboys' play-by-play announcer, while Babe Laufenberg "is expected to be back" as an analyst for a fifth season (F.W. STAR-TELEGRAM, 12/28).