SBD/Issue 72/Sports MediaPrint All
KLUV-FM will replace KVIL-AM as the Cowboys' flagship radio net in '02, according to Ray Buck of the FT. WORTH STAR-TELEGRAM, who notes both stations are owned by Infinity Radio. KVIL has been the team's flagship station since '91. KVIL Operations Manager Kurt Johnson cited demographics as a "reason for the change." KLUV, an "oldies" station, "draws a diverse audience of both men and women, and has a listening format that provides on-air conversation and commentary as well as music." KVIL, which is considered "contemporary adult," plays mostly music and "attracts largely a female audience." Meanwhile, Buck notes Brad Sham will return for his 24th season as the Cowboys' play-by-play announcer, while Babe Laufenberg "is expected to be back" as an analyst for a fifth season (F.W. STAR-TELEGRAM, 12/28).
TV MONITOR: Last night's late edition of FSN's "NSR" led with Wizards-Pacers followed by Celtics-Suns. The first non-NBA report was the Angels trading 1B Mo Vaughn to the Mets for P Kevin Appier. Last night's 11:00 ET 60-minute edition of ESPN's "SportsCenter" led with the Vaughn/Appier trade, followed by Wizards-Pacers and Nets-Pistons. See THE DAILY INSIDER's TV Monitor for a complete listing from last night's sports news shows (THE DAILY).
ON THE AIR: Brian Boitano skated this morning on NBC's "Today" show.
Have a submission for On The Air? If so, please contact Senior Staff Writer Schuyler Baehman at email@example.com. Thank you.
END OF YEAR HONORS: USA TODAY's Rudy Martzke presents his "Rudy Awards" for '01. Martzke offers his top two net moves in '01: 1. Fox hiring NFL analyst Troy Aikman and Fox Sports Net adding Boomer Esiason to NFL This Morning. 2. Westwood One Radio adding guest analysts on "MNF." Martzke notes Fox Sports TV Group Chair David Hill, Fox Sports President Ed Goren and FSN President Tracy Dolgin tied for first as his top execs of the year. ESPN President George Bodenheimer and GM & VP/Programming Mark Shapiro finished No. 2 followed by Turner Sports President Mark Lazarus as No. 3. Martzke: "Hill and Goren increased NASCAR ratings by 29% and boosted baseball ratings across the board. Dolgin improved FSN reach by 11% to 78 million homes. ... Addition of NBA gives [ESPN] all four major sports ... [Lazarus] kept [Turner] in NBA" (USA TODAY, 12/28).
NOTE: Last Saturday's Eagles-49ers game was the top-ranked program in the Philadelphia market for the week ending December 23, posting a 25.6/45 rating (Eagles).
The following lists data from Nielsen Media Research Ad-Views estimated total sports TV ad expenditures by sport for Q3 '01 (Nielsen Media Research).TOP TEN ADVERTISER EXPENDITURES BY SPORT
SPORTTOTALNETWORKCABLESYND. NFL$214,206$172,238$ 26,107$15,861 Sports Commentary$156,205$ 33,417$122,458$ 330 MLB$128,934$ 43,967$ 35,101$49,866 Golf$111,091$ 95,556$ 15,535$ 0 Tennis$ 78,997$ 61,237$ 17,760$ 0 NASCAR$ 74,827$ 51,491$ 23,336$ 0 College Football$ 64,020$ 43,605$ 20,415$ 0 Wrestling$ 50,945$ 23,000$ 8,336$19,609 Other Sports$ 20,797$ 5,649$ 10,542$ 4,606 Extreme Sports$ 19,152$ 1,455$ 17,697$ 0
The following are the top sports Internet properties accessed from home and work, ranked by unique audience from Nielsen//NetRatings for November '01. "Unique audience" = the number of people who access a site, with each person counted only once. "Active Reach %" = the number of unique Web users viewing a Web site one or more times, expressed as a percentage of the total active Web population for this week (i.e., 7.1% of Web users accessing the Internet from home viewed a site on ESPN at least once this time period). "Average Time Spent" = the average amount of time a visitor has spent at that property for the month. The data is based on audience measurement of more than 62,000 U.S. panelists who have Internet access at home and 8,000 U.S. panelists who have Internet access at work. The list does not include traffic to unique sites of the yahoo.com domain. Traffic to these sites are the predominant URLs, and are grouped to include commonly-owned sites (Nielsen//NetRatings).TOP SPORTS SITES NOVEMBER '01
AT HOMERK SITEUNIQUE
ESPN7,4557.1%0:40:042) NFL Internet Network5,4665.2%0:39:303) CNNsi5,0234.8%0:21:074) SportsLine.com4,4934.3%1:15:285) Nascar Online1,9981.9%0:25:086) fansonly.com1,7271.6%0:13:147) NBA Internet Network1,6651.6%0:14:268) MLB Properties1,2211.2%0:15:299) sportingnews.com1,2051.1%0:37:2310) NHL Internet Network8150.8%0:16:21 AT WORK1) ESPN5,59413.9%0:47:272) CNNsi3,4538.6%0:18:273) NFL Internet Network3,1477.8%0:41:244) SportsLine.com2,5666.4%1:00:535) fansonly.com1,2533.1%0:16:066) Nascar Online1,0242.5%0:20:257) NBA Internet Network9902.5%0:07:538) sportingnews.com9702.4%0:26:489) MLB Properties9372.3%0:09:1510) NHL Internet Network5971.5%0:12:43
Infinity Broadcasting and the YES Network have reached a five-year exclusive agreement to broadcast Yankees games in both English and Spanish. The deal begins with Spring Training in '02 and means that Yankees games will be broadcast in English on WCBS-AM in the N.Y. region. Sister station WFAN-AM will provide sales, marketing and production support for the broadcasts. The Spanish language station will be announced at a later date (YES Network). In N.Y., Richard Sandomir notes that financial terms of the deal were not disclosed, but cites two execs as saying that the deal was worth $9.75M annually. WCBS VP & GM Steve Swenson said the all-news station acquired the rights to Yankees games because "we're looking for ways to increase revenues and listenership. We certainly hope that this will expose a lot of people to all-news radio." Sandomir also notes that the deal ends the team's 21-year relationship with WABC. The MSG Network was also bidding for the rights (N.Y. TIMES, 12/28). The N.Y. DAILY NEWS' Michael Obernauer cites sources as saying that Infinity "will pay in the range" of $8M per year (N.Y. DAILY NEWS, 12/28). On Long Island, Steve Zipay notes that WABC paid about $7M for the rights last season (NEWSDAY, 12/28).
ROYAL TREATMENT? In K.C., Jeffrey Flanagan writes that by comparison, the Royals' radio deal with Entercom is worth a little more than" $5M over three years (K.C. STAR, 12/28).