NFL TV Viewership Through Week 8 New Ads Promote NBC's Streaming Platform Loctite Getting Into Super Bowl USOC May Help Colleges Fund Olympic Sports Palm Beach OKs Funds For Spring Training Site Weir, Lipinski To Be NBC's Top Figure Skating Team MLB Files Opposition In Ongoing MASN Dispute Brits Driving NBC Soccer Coverage In U.S. Boston Bid Hinges On Proximity Of Venues West Palm Beach Deals Blow To Nats, Astros
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SBD/Issue 72/Sponsorships, Advertising & Marketing
Published December 28, 2001
ADAGE.com's Rich Thomaselli cited sources as saying that adidas-Salomon has awarded its $100M global creative account to Omnicom Group's TBWA/Chiat/Day, CA. Thomaselli noted that TBWA "beat out" DDB Worldwide for the account (ADAGE.com, 12/27)....An NBC spokesperson said that some advertisers "have reallocated their dollars" from the Super Bowl to the Olympics, including Electronic Data Systems, Volkswagen and Cingular. A 30-second primetime spot during the Olympics is estimated at $550,000-600,000. Meanwhile, a Fox spokesperson said that Super Bowl XXXVI is 80% sold out for ads, at an average price of about $2M per 30-second spot (John Dempsey, DAILY VARIETY, 12/28)....ADWEEK.com's David Gianatasio notes Monster.com is returning to the Super Bowl for the fourth straight year. This year, a commercial "directs viewers to a Monster-crafted Web site designed to help U.S. Olympic athletes find jobs after the games" (ADWEEK.com, 12/28)....In Seattle, Nunyo Demasio reports the Sonics have formed a three-year partnership with the Nasdaq Stock Market, Inc. Under the deal, Nasdaq receives naming rights to the Courtside Club restaurant, which will be called "Nasdaq-100 Club." It is available to courtside and suite-ticket holders (SEATTLE TIMES, 12/28).