Tirico Hosting NBC's Ryder Cup Coverage Lazarus Says Rio A Financial Success For NBC Salt Lake City Leads Rio Ratings Lochte To Remain In Charity Swimming Event NBC Touts Digital Presence From Rio Lawsuit Over Canceled HOF Game Moved Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim
SBD/Issue 72/Sponsorships, Advertising & Marketing
Published December 28, 2001
ADAGE.com's Rich Thomaselli cited sources as saying that adidas-Salomon has awarded its $100M global creative account to Omnicom Group's TBWA/Chiat/Day, CA. Thomaselli noted that TBWA "beat out" DDB Worldwide for the account (ADAGE.com, 12/27)....An NBC spokesperson said that some advertisers "have reallocated their dollars" from the Super Bowl to the Olympics, including Electronic Data Systems, Volkswagen and Cingular. A 30-second primetime spot during the Olympics is estimated at $550,000-600,000. Meanwhile, a Fox spokesperson said that Super Bowl XXXVI is 80% sold out for ads, at an average price of about $2M per 30-second spot (John Dempsey, DAILY VARIETY, 12/28)....ADWEEK.com's David Gianatasio notes Monster.com is returning to the Super Bowl for the fourth straight year. This year, a commercial "directs viewers to a Monster-crafted Web site designed to help U.S. Olympic athletes find jobs after the games" (ADWEEK.com, 12/28)....In Seattle, Nunyo Demasio reports the Sonics have formed a three-year partnership with the Nasdaq Stock Market, Inc. Under the deal, Nasdaq receives naming rights to the Courtside Club restaurant, which will be called "Nasdaq-100 Club." It is available to courtside and suite-ticket holders (SEATTLE TIMES, 12/28).