Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage USOC Praises Boston 2024's Progress Officials Withhold Judgement On Boston Bid 2.0 New Boston Bid Boston 2024 Can't Find Home For Velodrome Costas To Apologize To Cubs Pitcher Bryant Makes Waves Appearing At "SNF" Shoot Sources: USOC Encouraged By Boston '24 Tweaks USOC Polling Boston Residents On '24 Olympics
SBD/Issue 72/Sponsorships, Advertising & Marketing
Published December 28, 2001
ADAGE.com's Rich Thomaselli cited sources as saying that adidas-Salomon has awarded its $100M global creative account to Omnicom Group's TBWA/Chiat/Day, CA. Thomaselli noted that TBWA "beat out" DDB Worldwide for the account (ADAGE.com, 12/27)....An NBC spokesperson said that some advertisers "have reallocated their dollars" from the Super Bowl to the Olympics, including Electronic Data Systems, Volkswagen and Cingular. A 30-second primetime spot during the Olympics is estimated at $550,000-600,000. Meanwhile, a Fox spokesperson said that Super Bowl XXXVI is 80% sold out for ads, at an average price of about $2M per 30-second spot (John Dempsey, DAILY VARIETY, 12/28)....ADWEEK.com's David Gianatasio notes Monster.com is returning to the Super Bowl for the fourth straight year. This year, a commercial "directs viewers to a Monster-crafted Web site designed to help U.S. Olympic athletes find jobs after the games" (ADWEEK.com, 12/28)....In Seattle, Nunyo Demasio reports the Sonics have formed a three-year partnership with the Nasdaq Stock Market, Inc. Under the deal, Nasdaq receives naming rights to the Courtside Club restaurant, which will be called "Nasdaq-100 Club." It is available to courtside and suite-ticket holders (SEATTLE TIMES, 12/28).