SBD/Issue 72/Sponsorships, Advertising & Marketing

After Successful Bobblehead, 76ers To Unveil Iverson Duck

James Brown's Duck
A Popular Model

The 76ers "are teaming up" with CA-based Celebriducks to create what the franchise "expects to become the next hot collectible giveaway item," — a Celebriduck of 76ers G Allen Iverson, according to John George of the PHILADELPHIA BUSINESS JOURNAL. The ducks, which are "guaranteed to float in a bathtub, will be given away" to the first 5,000 kids at the Spurs-76ers game January 11 at the First Union Center. 76ers Senior VP/Marketing Lara White, on the promo: "I'm not going to take the credit for this one. We all try to come up with ideas for new giveaways, but Dave (76ers Exec VP Business Operations Coskey) came up with this idea. He found the Celebriducks on the Internet and contacted the company." Celebriducks President Craig Wolfe said James Brown "has been our top-selling duck. People love that man." More Wolfe, on the Iverson duck: "We are putting everything we have into this. The details — the cornrows, the tattoos —are amazing." George adds that the 76ers have "recruited" Bob Denver to promote the Celebriduck in TV commercials that will begin airing this month (PHILADELPHIA BUSINESS JOURNAL, 12/21 issue).

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