Rousey Talks Pantene Endorsement Intercollegiate Athletics Forum Day 2 NHL Will Move HQ To New N.Y. Building Univ. Of Cincinnati Unveils Stadium Renderings St. Louis Seeks MLS Stadium Tax Credits Jordan Gets Big Win In Chinese Court NHL BOG To Discuss Olympic Participation SI Lines Up Michael Phelps Tribute Tagliabue Wants More From Rooney Rule Ronda Rousey Stars In Pantene Campaign
SBD/Issue 72/Front Page
Holiday Publishing Schedule
Published December 28, 2001
The Sports Business Daily will not publish from December 31 through January 1. We will return on Wednesday, January 2.
We would like to wish all of our readers a safe and happy New Year!
Just For The Kick Of It
Real Madrid soccer player Luis Figo signed a multi-year deal with Coca-Cola that one Real Madrid senior official called "possibly the biggest marketing deal made for a football player ever," according to David Owen of the FINANCIAL TIMES. One marketing exec estimated the deal at around US$1.77M per year. Figo, the newly elected FIFA world player of the year, is expected to promote the Coca-Cola brand globally during next year's World Cup. Sources said that another deal with Figo could be announced "within two months".