Philips Arena Renovation Could Start Soon "TMNT" Returning As Chicagoland Race Sponsor Goodell: NFL "Studying" Marijuana Use Joshua-Klitschko To Draw Record Crowd NFL Draft Overnight Best Since '14 Sources: Pacers' Bird Stepping Down Raiders Hosting Draft Party In Las Vegas SBJ In-Depth: Facilities - Concessions Jack Link's Gets Creative With Draft Exposure Sharapova's Return Injects Needed Star Power
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SBD/Issue 72/Front Page
Holiday Publishing Schedule
Published December 28, 2001
The Sports Business Daily will not publish from December 31 through January 1. We will return on Wednesday, January 2.
We would like to wish all of our readers a safe and happy New Year!
Just For The Kick Of It
Real Madrid soccer player Luis Figo signed a multi-year deal with Coca-Cola that one Real Madrid senior official called "possibly the biggest marketing deal made for a football player ever," according to David Owen of the FINANCIAL TIMES. One marketing exec estimated the deal at around US$1.77M per year. Figo, the newly elected FIFA world player of the year, is expected to promote the Coca-Cola brand globally during next year's World Cup. Sources said that another deal with Figo could be announced "within two months".