SBD/Issue 72/Front Page

Holiday Publishing Schedule

The Sports Business Daily will not publish from December 31 through January 1. We will return on Wednesday, January 2.

We would like to wish all of our readers a safe and happy New Year!


Thinking Globally

Just For The Kick Of It

Real Madrid soccer player Luis Figo signed a multi-year deal with Coca-Cola that one Real Madrid senior official called "possibly the biggest marketing deal made for a football player ever," according to David Owen of the FINANCIAL TIMES. One marketing exec estimated the deal at around US$1.77M per year. Figo, the newly elected FIFA world player of the year, is expected to promote the Coca-Cola brand globally during next year's World Cup. Sources said that another deal with Figo could be announced "within two months".

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