PGA Tour Happy With Live Streams Boatright Named AD At Wichita State "Greater" Tells Story Of Arkansas Walk-On Naming Rights Sold For Field At Aloha Stadium Sabres Cap Season-Ticket Sales At 16,000 "Sports Reporters" To Feature All-Female Cast Benson Trial Date Against Estranged Family Set North Dakota State Battles FBS Temptations Raiders Zero In On Preferred Las Vegas Site Hope Solo's Future With NWSL Club In Doubt
SBD/Issue 72/Front Page
Holiday Publishing Schedule
Published December 28, 2001
The Sports Business Daily will not publish from December 31 through January 1. We will return on Wednesday, January 2.
We would like to wish all of our readers a safe and happy New Year!
Just For The Kick Of It
Real Madrid soccer player Luis Figo signed a multi-year deal with Coca-Cola that one Real Madrid senior official called "possibly the biggest marketing deal made for a football player ever," according to David Owen of the FINANCIAL TIMES. One marketing exec estimated the deal at around US$1.77M per year. Figo, the newly elected FIFA world player of the year, is expected to promote the Coca-Cola brand globally during next year's World Cup. Sources said that another deal with Figo could be announced "within two months".