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SBD/Issue 72/Front PagePrint All
The Sports Business Daily will not publish from December 31 through January 1. We will return on Wednesday, January 2.
We would like to wish all of our readers a safe and happy New Year!
Just For The Kick Of It
Real Madrid soccer player Luis Figo signed a multi-year deal with Coca-Cola that one Real Madrid senior official called "possibly the biggest marketing deal made for a football player ever," according to David Owen of the FINANCIAL TIMES. One marketing exec estimated the deal at around US$1.77M per year. Figo, the newly elected FIFA world player of the year, is expected to promote the Coca-Cola brand globally during next year's World Cup. Sources said that another deal with Figo could be announced "within two months".
All the cost of repairs falls on the city. So, in a way, you are throwing good money after bad because it costs us millions of dollars a year to keep up these two old ballparks.
N.Y. Mayor Rudy Giuliani, on why the city needs new ballparks
Searching For Answers
MA AG Thomas Reilly says that by not taking largest bid for Red Sox, local charities may be shortchanged.
Nothing Lasts Forever
O's to increase price of most seats in '02, but stress it is first hike in four years.
Time To Change
Report has adidas-Salomon handing its $100M ad account to Omnicom's TBWA/Chiat/Day, CA.
Business As Usual
Twins and MLB argue to MN Court of Appeals that the team is "merely a tenant" and can break their Metrodome lease.
Check out how the critics treat Michael Mann's "Ali."