SBD/Issue 72/Front Page

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  • Holiday Publishing Schedule

    The Sports Business Daily will not publish from December 31 through January 1. We will return on Wednesday, January 2.

    We would like to wish all of our readers a safe and happy New Year!


    Thinking Globally

    Just For The Kick Of It

    Real Madrid soccer player Luis Figo signed a multi-year deal with Coca-Cola that one Real Madrid senior official called "possibly the biggest marketing deal made for a football player ever," according to David Owen of the FINANCIAL TIMES. One marketing exec estimated the deal at around US$1.77M per year. Figo, the newly elected FIFA world player of the year, is expected to promote the Coca-Cola brand globally during next year's World Cup. Sources said that another deal with Figo could be announced "within two months".

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    “All the cost of repairs falls on the city. So, in a way, you are throwing good money after bad because it costs us millions of dollars a year to keep up these two old ballparks.”

    — N.Y. Mayor Rudy Giuliani, on why the city needs new ballparks
    (CBS, 12/27).

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    Radio Days
    Yankees ink five-year deal with Infinity to move radio broadcasts to WCBS in '02; Cowboys have new flagship, moving from AM over to FM.

    Searching For Answers
    MA AG Thomas Reilly says that by not taking largest bid for Red Sox, local charities may be shortchanged.

    Nothing Lasts Forever
    O's to increase price of most seats in '02, but stress it is first hike in four years.

    Time To Change
    Report has adidas-Salomon handing its $100M ad account to Omnicom's TBWA/Chiat/Day, CA.

    Business As Usual
    Twins and MLB argue to MN Court of Appeals that the team is "merely a tenant" and can break their Metrodome lease.

    The Greatest?
    Check out how the critics treat Michael Mann's "Ali."

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