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SBD/Issue 57/Sports Media
Tagliabue Defends Blackouts; Michaels Calls For Flexibility
Published December 4, 2001
While in Jacksonville to attend last night's Packers-Jaguars game and tour Alltel Stadium, NFL Commissioner Paul Tagliabue said that the league's TV blackout policy "will remain firmly in effect" no matter "how much of an outcry it provokes among [Jaguars] viewers," according to Bart Hubbuch of the FLORIDA TIMES-UNION. Tagliabue: "I don't see any changes in the blackout rule. It's been in place for many, many decades and worked very well. It's been a very important part of the league's success going back to the early days of television. We don't want our sport to become a studio sport. That would be the worst thing for the players, the fans and the league." The Jaguars have had their first two regular-season TV blackouts in franchise history this season (FLORIDA TIMES-UNION, 12/4).
CALLING FOR CHANGES: Last night's "MNF" broadcast on ABC earned a 12.2/19, down 15% from a 14.4/22 for the comparable Redskins-Rams game last year (THE DAILY). In Chicago, Ed Sherman noted the need for a flexible schedule to get better matchups on "MNF" is "an annual refrain for ABC, but there is a little more urgency this year. Ratings are slipping, and the network is losing millions" on its NFL deal. ABC's Al Michaels: "The most important thing for us is to get a flexible schedule. ... It also benefits the league, and the real beneficiaries are the fans. Do fans want to watch matchups that have bad teams?" NFL Senior VP/Broadcasting & Network TV Dennis Lewin said, "We all know the problem. The question is, can we find a system that makes sense?" (CHICAGO TRIBUNE, 12/3).
A WHOLE NEW BALLGAME: In Boston, Bill Griffith reports that CBS' broadcast of Patriots-Jets Sunday earned a 27.0/56 overnight Nielsen rating in Boston. Meanwhile, Sunday's games gave Fox its best Nielsen overnight rating of the NFL season (13.0 for the entire day, 16.1 for the national Rams-Falcons late game), as Sunday was the first time this season NFL did not face competition from NASCAR. The rating was 12% higher than the same weekend last year. Overall, Fox has "pulled even with last year's numbers" (BOSTON GLOBE, 12/4).






