SBD/Issue 57/Sponsorships, Advertising & Marketing

California Racing Board Approves Ads On Jockeys' Silks

The CA Horse Racing Board on Friday voted to allow advertising on jockey attire, owner silks and track saddle cloths, according to Jack Shinar of BLOODHORSE.com. But Thoroughbred Owners of CA President John Van de Kamp said that "some issues could arise between competing commercial interests involving tracks, owners and jockeys." Whether ads are acceptable "will be determined by track stewards in advance" of their use. Ad sizes "will also be closely administered, depending on location. The largest space available is 32 square inches, to be worn on each outer thigh of the pant leg or on the chest" (BLOODHORSE, 12/1).

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