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SBD/Issue 56/Sponsorships, Advertising & Marketing
Wild Ride: NHL Team To Sponsor Musher In Upcoming Iditarod
Published December 3, 2001
The Call Of The Wild
The NHL Wild will sponsor musher Keith Ailis of MN in the Iditarod dog race in March, according to the AP. The Wild will provide $20,000 for Ailis and his dog team to participate for the first time in the 1,100-mile AK race. The Wild "notified Ailis of its sponsorship" last Thursday, "just ahead of Saturday's registration deadline for the race." Ailis "started looking for sponsors earlier this year after building a team of 16 dogs." The Wild plan to introduce Ailis at an event in January and "will ask him to make appearances" (AP, 12/1).