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SBD/Issue 56/Sponsorships, Advertising & Marketing
NASCAR Caps An Eventful '01 Season With Awards Banquet
Published December 3, 2001
The NASCAR Winston Cup Series Awards Banquet was held Friday in N.Y., and '01 Winston Cup champion Jeff Gordon said during his speech, "We've got so much talent and so many different great personalities within our sport. We've got a lot of leaders, and I think all of us have ... to step up and do what it takes to take this sport to the next level" (TNT, 11/30). In Charlotte, David Poole wrote the Awards Banquet "was way too long and more to the point way, way too redundant." Poole, on the top ten drivers mentioning their sponsors, "You can only make 10 guys reading a list of company names so interesting. If that's what the ceremony needs to be, then it just doesn't need to be a TV show" (CHARLOTTE OBSERVER, 12/2).
AND THE WINNER IS ...: The late Dale Earnhardt was named Most Popular Driver for the first time in his career. Gordon was honored as the True Value Man of the Year, while team Owner Jack Roush received the NASCAR Award of Excellence. UPS was given the NASCAR Marketing Award (THE DAILY). Click here for a complete list of winners.
LET'S TALK ABOUT SIX: Terry Lefton reports in this week's SPORTSBUSINESS JOURNAL that NASCAR "has re-upped a half-dozen properties, finishing its renewals for the 2002 season." Official sponsors Visa, The Home Depot and True Value Hardware, as well as promotional partners M&M/Mars, Goodyear and Outback Steakhouse, each renewed. Sources said that the deals "were all between three and five years in length with a total value, including media commitments, of $30 million" (SPORTSBUSINESS JOURNAL, 12/3 issue).