S.F. Begins Effort To Land '24 Games Roberts Says Taylor Suspension Was Excessive Iverson Protests Nike Tribute Shoe IOC's Bach: Reform Will Make Bid Process Friendlier Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming Woods Fires Back At Jenkins, Golf Digest Bucks, UWM Meet About Future Of Panther Arena No Practice HQ Imminent For Mavs
SBD/Issue 56/Sponsorships, Advertising & Marketing
Published December 3, 2001
Nike Golf has reached multi-year endorsement deals with Mark Brooks, John Cook, Glen Day, Brian Gay and Franklin Langham "to play the company's new clubs next season." All five players "already under contract to play" the Nike Tour Accuracy ball and wear Nike shoes and gloves also will carry Nike-branded bags (GOLFWEEK, 11/29)....In N.Y., Selena Roberts profiled U.S. mogul skier Jeremy Bloom, who "as an articulate teenager with Abercrombie-&-Fitch good looks, as an introspective athlete who can discuss any topic, ... could become the breakout commercial success of the Olympics." Bloom has deals with Oakley and Under Armour (N.Y. TIMES, 12/1)....Bulls 19-year-old rookie F Tyson Chandler: "Do you know me, [teammates Eddy Curry and Trenton Hassell] are the only three rookies not on the NBA Live video game? I can't even play myself" (N.Y. TIMES, 12/2).