Ballmer Receives Warm Welcome In L.A. NBA Ends Ban On Fantasy Game Sponsorships Rory, Tiger Promote New Nike Irons On "Tonight Show" N.Y. Times Profiles New NBPA Exec Dir Rich Paul Leaving His Mark As NBA Agent Warriors Reveal Designs For Arena Complex ClubCorp Acquires Sequoia Golf For $265M Sterling Seemingly Concedes Clippers Sale NBA Denies Asking Raptors To Remove Drake Arizona Unveils New Nike Hoops Uniforms
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SBD/Issue 56/Sponsorships, Advertising & Marketing
Published December 3, 2001
Nike Golf has reached multi-year endorsement deals with Mark Brooks, John Cook, Glen Day, Brian Gay and Franklin Langham "to play the company's new clubs next season." All five players "already under contract to play" the Nike Tour Accuracy ball and wear Nike shoes and gloves also will carry Nike-branded bags (GOLFWEEK, 11/29)....In N.Y., Selena Roberts profiled U.S. mogul skier Jeremy Bloom, who "as an articulate teenager with Abercrombie-&-Fitch good looks, as an introspective athlete who can discuss any topic, ... could become the breakout commercial success of the Olympics." Bloom has deals with Oakley and Under Armour (N.Y. TIMES, 12/1)....Bulls 19-year-old rookie F Tyson Chandler: "Do you know me, [teammates Eddy Curry and Trenton Hassell] are the only three rookies not on the NBA Live video game? I can't even play myself" (N.Y. TIMES, 12/2).