Revised LA 2024 Bid New Venues Added Could Nike Golf Apparel Presence Increase? Pacers' Turner Impressed By Fever For Demonstration USOC Shows Diversity Hiring Stats LA 2024 Expands Olympic Venue Plans To Other Cities NBA, NBPA To Work With Players On Social Issues IOC Faces Several Issues, Including Bid Resistance Portland To Host Phil Knight Invitational Tourney NBA Brings On Sportradar, Second Spectrum Rome Drops Olympics Bid For Financial Reasons
SBD/Issue 56/Sponsorships, Advertising & Marketing
Published December 3, 2001
Nike Golf has reached multi-year endorsement deals with Mark Brooks, John Cook, Glen Day, Brian Gay and Franklin Langham "to play the company's new clubs next season." All five players "already under contract to play" the Nike Tour Accuracy ball and wear Nike shoes and gloves also will carry Nike-branded bags (GOLFWEEK, 11/29)....In N.Y., Selena Roberts profiled U.S. mogul skier Jeremy Bloom, who "as an articulate teenager with Abercrombie-&-Fitch good looks, as an introspective athlete who can discuss any topic, ... could become the breakout commercial success of the Olympics." Bloom has deals with Oakley and Under Armour (N.Y. TIMES, 12/1)....Bulls 19-year-old rookie F Tyson Chandler: "Do you know me, [teammates Eddy Curry and Trenton Hassell] are the only three rookies not on the NBA Live video game? I can't even play myself" (N.Y. TIMES, 12/2).