Norman's Company Opens Investment Arm LSED OKs Upgrades For Saints, Pelicans Nike Signs Gatlin To Sponsorship Deal Boston '24 Execs Endorse Referendum Over Games Hornets, Clips To Play Preseason Games In China Jazz Purchase D-League Affiliate Boston Mayor's Backers Mobilize For '24 Boston '24 Looking For Majority Support Nike Helped UT Evaluate "Lady Vols" Branding Pistons' App Interacts With In-Arena Devices
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SBD/Issue 56/Sponsorships, Advertising & Marketing
Published December 3, 2001
Nike Golf has reached multi-year endorsement deals with Mark Brooks, John Cook, Glen Day, Brian Gay and Franklin Langham "to play the company's new clubs next season." All five players "already under contract to play" the Nike Tour Accuracy ball and wear Nike shoes and gloves also will carry Nike-branded bags (GOLFWEEK, 11/29)....In N.Y., Selena Roberts profiled U.S. mogul skier Jeremy Bloom, who "as an articulate teenager with Abercrombie-&-Fitch good looks, as an introspective athlete who can discuss any topic, ... could become the breakout commercial success of the Olympics." Bloom has deals with Oakley and Under Armour (N.Y. TIMES, 12/1)....Bulls 19-year-old rookie F Tyson Chandler: "Do you know me, [teammates Eddy Curry and Trenton Hassell] are the only three rookies not on the NBA Live video game? I can't even play myself" (N.Y. TIMES, 12/2).