NFL's Thanksgiving Marketing

Looking to create another marketing platform to offer its corporate sponsors and licensees, the NFL has developed a multi-faceted marketing effort around next week's Thanksgiving Day games. The campaign includes two new TV spots, including one filmed during the game and shown in the fourth quarter, as well as a new line of "Gridiron Classic" apparel from Reebok. NFL Senior VP/Marketing John Collins said the league is "underlining the fact that the games everyone across America watches that day are NFL football."

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Quantitative Analysis
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Separating Players & Pretenders
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Eyes Of The World
How CFL Commissioner Mike Lysko has worked to increase the value of the CFL brand.

Corporate Downsizing
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Lucchino To Focus On Marlins
Werner and Otten fail to land Lucchino for Red Sox bid.

Truckin' — I'm A Goin' Home
JOHN SKIPPER returns to lead ESPN Magazine; Yankees VP KIM NG resigns; Cal Ripken's marketing guru IRA RAINESS moves on.