MLB Playoffs Begin But Will The Fans Show?

MLB's postseason began yesterday with three games, two of which failed to sell out. In Houston, Astros execs blamed the early weekday start time, while in Phoenix, the D'Backs' difficulty drawing fans was evident by 7,000 empty seats for Curt Schilling's brilliant performance. Meanwhile, with Fox taking over exclusive postseason rights, many sports fans for the first time are searching for the Fox Family Channel, and fans in some markets (S.F. for one) are finding themselves shut out of the action.

American Dream
Tom George leaves Octagon to become AD at American Univ.

It's Your Day! Women's Day!
Reebok uses its sponsorship of "Survivor Africa" to push new women's initiative.

Show And Nextel
Nextel enhances partnership with NHL; will take over All- Star sponsorship from Nortel.

Precautionary Measures
Nike and Reebok both begin moving U.S. employees out of Indonesian factories.

A Method To His Madness
Did Humpy Wheeler accomplish what he wanted in taking on NBC and NASCAR — most notably, PR for his partner Lowe's?

Frame Of Reference
Impressed with Conseco, Memphis board tabs Ellerbe Becket to design new arena.

Frisco Kids
Southwest Sports Group set to break ground on new Frisco, TX, sports complex.