SBD/Issue 230/Sponsorships, Advertising & Marketing

Power Forward Thinking: Malone Jumps Into Truck Racing

Jazz F Karl Malone and Clear Channel Entertainment's (CCE) Motor Sports Division announced Malone has signed a multi-year agreement as team owner of Karl Malone's Power Forward Monster Truck race team. Under the agreement, Malone will lend his name, likeness and image to a U.S. Hot Rod Association (USHRA) Monster Jam monster truck. Malone will drive and make appearances with the truck at races around the U.S. when his schedule permits. The USHRA Monster Jam is produced and promoted by CCE (CCE). The AP's Tim Korte noted Malone will also "operate and even drive" the truck. Malone, who will spend about $500,000 next year from his $15.75M NBA salary to run the truck team, said, "This is not a staged event" (AP, 8/29). In Salt Lake City, Steve Luhm notes Malone's team will debut in January at the CCE/USHRA Monster Jam event in the Astrodome. Malone: "This is my escape. This is what excites me, I love speed. I love big machines. I don't think I can describe the power you feel [while operating a monster truck]." Luhm notes Malone's truck will be based in NC — though it will compete throughout the U.S. and Canada — and bear the No. 32 — his Jazz number (SALT LAKE TRIBUNE, 8/30).

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