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SBD/Issue 215/Events & Attractions
While IAAF Event Close To Ticket Goal, Host City Criticized
Published August 9, 2001
Edmonton 2001 CEO Rick LeLacheur said that the IAAF World Championships in Athletics is "on track to cross the finish line on-budget," with C$12M in sales, according to Timothy Le Riche of the EDMONTON SUN. LeLacheur: "We've just gone over the $12 million [mark] in ticket revenue, so we are going to be very close to what our original budget was. We are getting great walkups on a daily basis. On the attendance scene (Tuesday) at Commonwealth there was 31,921 for a cumulative total for the first five days of 186,358." LeLacheur said that he "expects total paid attendance to hit" 400,000. Le Riche writes that LeLacheur also "brushed off European press criticism of attendance." LeLacheur: "That's their opinion. We are going to be either very close or exceed 400,000 people in 10 days, and I think that's tremendous for the sport of track and field in Canada and North America" (EDMONTON SUN, 8/9). In Toronto, Steve Buffery, on Edmonton receiving criticism for lack of attendance: "Edmontonians have supported these championships quite well. Worlds championships are never completely sold out" (TORONTO SUN, 8/9).