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SBD/Issue 213/Events & Attractions
What's The Reason Behind Low Attendance Figures In Canada?
Published August 7, 2001
Ticket sales for the IAAF World Championships in Athletics in Edmonton "remain stagnant despite huge global interest in a sporting event rated as the third biggest in the world," according to James Cudmore of the NATIONAL POST. Event organizers yesterday released attendance figures showing 115,000 seats were sold for the first three days of the competition, including "such highly prized events" as the men's marathon, the men's 100m final and last Friday's opening ceremonies. Organizers "are reluctant to reveal how many tickets they have sold for the rest of the week and refuse to compare the Edmonton event to previous world championships. Nevertheless, they admit surprise that more spectators haven't shelled out to attend the event." Organizing committee spokesperson Victor Cui: "It's one ticket for the whole day, and the cheapest ticket is only [C]$15." Cudmore adds the men's 100m final "couldn't fill the stands" Sunday. Cui: "We are in Edmonton, Alberta, Canada and we're selling track and field for the first time, and to get 36,000 out of (46,000 seats), those are numbers we can be happy with" (NATIONAL POST, 8/7).