SBD/Issue 211/Events & Attractions

Track & Yield? Can Championships Bring In Max Audience?

The IAAF World Championships in Athletics open today in Edmonton and run through August 12, and the event's organizing committee Chair Jack Agrios said the opening ceremonies are "very close to a sellout," according to Timothy Le Riche of the EDMONTON SUN, who notes event organizers "have no plans to distribute any unsold tickets." Organizing committee spokesperson Victor Cui said that "a policy decision had been made more than a year ago that there would be no free tickets for the event." Cui adds "there was no update on available ticket sales last night but the last he'd heard there were around 1,500 still available" at Commonwealth Stadium (EDMONTON SUN, 8/3). The CP's Jim Morris reports though organizers "had set a target of selling" C$12.5M in tickets for the event, overall, C$11.2M in tickets have been sold. The event "is expected to turn" a C$2M profit (CP, 8/3).

JUST SAY NO: In Edmonton, Robert Tychkowski writes a Nike promotion before the event "turned into a spirited debate over censorship and drugs in sports yesterday when Nike officials and journalists butted heads at a downtown parking lot." When conversation at the media conference "turned to drugs in sports ... image-conscious Nike officials quickly threw an iron curtain around the subject, and that's when it got interesting." When a British writer "stormed out in protest, a Nike rep followed him out to continue the debate." Nike's John Capriotti, on the conference: "We came here to talk about sports. With only 30 minutes we really had to limit what we could talk about, therefore we made a policy. (Doping) wasn't going to be a part of the program. There wasn't time" (EDMONTON SUN, 8/3).

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