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SBD/Issue 208/Events & Attractions
Running Scared? World Championships See Slow Ticket Sales
Published July 31, 2001
Organizers of the eighth IAAF World Championships in Athletics, to be held August 3-12 in Edmonton's 45,000-seat Commonwealth Stadium, is "hoping many of the thousands of unsold tickets will be snapped up," according to Jill Mahoney of the Toronto GLOBE & MAIL, who notes "at last count, almost 3,000 seats were available for Friday's opening ceremony," and there "are 20,000 tickets available for some of the meet's 10 days." But Edmonton 2001 President & CEO Rick LaLacheur said of ticket sales, "We've not been worrying about it. They continue to go on a daily basis" (GLOBE & MAIL, 7/31). LaLacheur added, "As of Monday morning, we sold $10.8 million worth of tickets. That means we're 87% on our way to our ticket revenue goal of $12.5 million." In Edmonton, Dan Palmer reports the Edmonton business community bought 9,000 tickets to be given to the 4,500 performers at the ceremonies (EDMONTON SUN, 7/31). In Montreal, Sean Gordon reports a total of 161,735 tickets have been sold for the event, which tops the 151,722 fans who attended the event in '99 (Montreal GAZETTE, 7/31). IAAF President Lamine Diack said, "It is important to have a full stadium. If you are going to have the best championships in our history, then you have to have a full stadium" (EDMONTON SUN, 7/30). Also, Edmonton 2001 Dir of Media Services Jayne Pearce has closed media accreditation at 2,612 (EDMONTON SUN, 7/28).