Will Fans Tune Out MLB Over Economic Disparity?

While MLB received some good news yesterday with its All-Star Game rating up 9% from last year, an exclusive survey by THE DAILY shows that the league's widening economic disparity is threatening its fan base. The survey shows that 43% of fans of MLB teams with a payroll in the bottom-third of the league feel their team does not have an equal opportunity to compete for a World Series title. Read more on THE DAILY's survey, and reaction to the results from MLB and a roundtable of industry experts.

Rumors And Manipulation
Kim's IOC presidential campaign reportedly gathering steam in Moscow. Some feel his election could open door for Toronto's long-shot bid to upset favorite Beijing.

One League's Identity Crisis?
While WNBA teams target females in new ticket sales strategy, league finds itself in the news because of Playboy.com contest.

He's Going The Distance
Pat Croce lays it all out — tells Ed Snider he wants to run Comcast-Spectacor.

Naming Rights Rebate
NJSEA changes Continental Airlines naming-rights agreement to allow company to reduce payment $1.1M per year.

Hush Money?
Is Bears offer to donate $200,000 per year to veterans group meant to ward off vets' criticism of naming-rights sale of renovated Soldier Field?

Early Riser
Despite being only 31, Mark Shapiro promoted to Senior VP & GM of ESPN Programming.