Quote of the Day
align="center">“It was a Dale Earnhardt Jr. pitch.”
— Newsweek's Howard Fineman, alluding to conspiracy theories surrounding Earnhardt Jr.'s win in Saturday's Pepsi 400, on the retiring Cal Ripken Jr. hitting a home run in last night's MLB All-Star Game
(“Imus In The Morning,” MSNBC, 7/11).
Top Stories
The NFL announced its much-anticipated Internet marketing partnership with CBS, AOL and SportsLine this morning. The mega-deal continues to be valued at $110M in cash and $200M plus in promotional value over five years, a major increase from the previous three-year, $10M deal with ESPN Internet Group. ESPN Senior VP John Skipper says a new deal did "not make sense for us to do. We wanted more video rights." An NFL source said with the new partners, "The avenues to promote NFL.com become very, very powerful now."
Smiles From Safeco
All-Star Game earns 12.5/21 overnight Nielsen on Fox, up 15% from last year's overnight.
Feathering Their Nest
Eagles unveil Stadium Builder Licenses on up to 29,000 seats, with hopes of generating $50- 60M toward new stadium.
End Of The World As We Know It?
Jim Irsay to host weekly TV show to allow fans to get to know him. Guests to include players, friends like REM.
Moving Indoors
Pat Bowlen and John Elway latest NFL personalities interested in AFL team.
Wait And See Approach For ISC
Int'l Speedway Corp. posts strong second-quarter earnings, but says economy may put brakes on track expansion.
Live Free Or Buy
Verizon Wireless inks 15-year naming rights deal on the home of NH's AHL and af2 franchises.
Any Bidders Here?
Sportsco ready to market naming rights at SkyDome.
