FIRST-HALF WINSTON CUP RATINGS SHOW GAINS ACROSS THE BOARD

          The following lists final national Nielsen TV ratings
     for NASCAR Winston Cup races for both '00 and '01. 

                                            '01          '00
DATE EVENT                              NET RAT/SHR  NET RAT/SHR 
2/11 Budweiser Shootout                 Fox  4.8/12  CBS  3.8/11 
2/18 Daytona 500                        Fox 10.0/24  CBS  8.4/22 
2/25 Dura-Lube 400 (rain-delay)         Fox  8.2/19  TNN  5.2/12 
3/4  UAW-DaimlerChrysler 400            Fox  6.5/13  ABC  4.0/10 
3/11 Cracker Barrel 500                 Fox  6.7/17  ABC  5.7/15 
3/18 Carolina Dodge Dealers 400         Fox  6.1/15  ESPN 4.6/10 
3/25 Food City 500                      Fox  6.2/15  ESPN 4.9/12 
4/1  Harrah's 500                       Fox  7.0/18  CBS  6.0/15 
4/8  Virginia 500                       Fox  5.4/15  ESPN 4.8/11
4/22 Talladega 500                      Fox  6.4/17  ABC  5.3/14 
4/29 NAPA Auto Parts 500                Fox  5.4/14  ABC  4.2/12 
5/5  Pontiac Excitement 400             FX   4.0/8   ESPN 3.5/7 

        OTHER RATINGS FROM THE '00 WINSTON CUP SCHEDULE 

EVENT                NET  RAT/SHR EVENT              NET RAT/SHR
The Winston          TNN  3.5/7   Goracing.com 500   ESPN 3.7/7
Coca-Cola 600        TBS  4.3/9   Pepsi Southern 500 ESPN 2.8/6
MBNA Platinum 400    TNN  4.2/11  Chevy Monte Carlo  ESPN 3.4/6
Kmart 400            CBS  4.4/13  New Hampshire 300  TNN  3.1/7
Pocono 500           TNN  1.7/5   MBNA.com 400       TNN  3.2/7
Save Mart/Kragen 350 ESPN 4.6/10  Kansas 400         ---  -----
Pepsi 400            CBS  5.2/12  UAW-GM Quality 500 TBS  3.4/7
Tropicana 400        ---  ------  NAPA Auto Care 500 ESPN 2.9/7
New England 300      TNN  4.5/12  Checker/D-Lube 500 ESPN 3.9/9  
Pennsylvania 500     TBS  4.2/11  Checker Auto 500   TNN  2.8/6 
Brickyard 400        ABC  3.7/10  Pop Secret 400     TNN  3.1/7
Global @ The Glen    ESPN 3.8/10  Pennzoil 400       NBC  3.6/8
Pepsi 400            ESPN 4.1/10  NAPA 500           ESPN 2.0/7 
 

This story appeared in The Sports Business Daily's Special Motorsports Marketing issue published on May 25, 2001.