DATA SHOWS NASCAR.COM USERS SPIKE AFTER AOL/TURNER TAKEOVER

          The following lists unique user and average-time-spent
     data of home users for NASCAR.com from Nielsen//NetRatings. 
     Unique User = the number of visitors to a site, where each
     visitor is counted once, regardless of the number of times
     he/she visits.  Time spent = average amount of time a
     visitor spent at NASCAR.com during that week/month.  % +/- =
     the percent change in unique users from week to week/month
     to month.  The data is based on audience measurement of more
     than 62,000 U.S. panelists who have home Internet access.  

                                NASCAR.COM                       
WEEK ENDING        UNIQUE USER       AVG. TIME SPENT        % +/-
1/7/01               812,000            0:10:49
1/14/01              402,000            0:08:54            -50.5%
1/21/01              483,000            0:08:59            +20.1%
1/28/01              423,000            0:06:06            -12.4%
2/4/01               505,000            0:05:46            +19.4%
2/11/01              808,000            0:09:05            +60.0%
2/18/01            1,952,000            0:09:18           +141.6%
2/25/01            2,192,000            0:17:24            +12.3%
3/4/01             1,370,000            0:17:35            -37.5%

                                 NASCAR.COM
MONTH       UNIQUE USER  % +/-     MONTH       UNIQUE USER  % +/-
April '00    1,465,000    --       Nov.  '00   1,345,000   -1.9%
May   '00    1,589,000    8.5%     Dec.  '00     664,000   -50.6%
June  '00    1,642,000    3.3%     Jan.  '01     995,000    49.8%
July  '00    1,721,000    4.8%     Feb.  '01   3,638,000   265.6%
Aug.  '00    1,557,000   -9.5%     Mar.  '01   2,513,000   -30.9%
Sept. '00    1,584,000    1.7%     April '01   1,953,000   -22.3%
Oct.  '00    1,371,000  -13.4%

This story appeared in The Sports Business Daily's Special Motorsports Marketing issue published on May 25, 2001.