BGN RATINGS SHOW THAT VIEWERS STILL GETTING USED TO CHANGES

          The following lists final national Nielsen TV ratings
     for NASCAR's BGN races for '00 and '01. NOTE: The events in
     bold are not on the NASCAR BGN schedule this year. 
  
                                           '01          '00
DATE EVENT                              NET   RAT    NET    RAT  
2/17 NAPA Auto Parts 300                Fox   3.2    CBS    3.2 
2/24 ALLTEL 200                         FX    1.8    TNN    1.2  
3/3  Sam's Town 300                     FX    1.8    ESPN2  1.6 
3/10 Aaron's 312                        FX    1.7    ABC    2.1  
3/17 Suncom 200                         FX    1.3    ESPN   1.5  
3/24 Cheez-It 250                       FX    1.8    ESPN   1.6  
3/31 Jani-King 300                      Fox   2.6    CBS    1.6  
4/14 Pepsi 300                          FX    1.2    TNN    1.2  
4/21 Subway 300                         Fox   2.1    ESPN2  1.6  
4/28 Auto Club 300                      Fox   1.7    ESPN   1.4  
5/4  Hardee's 250                       FX    1.2    ESPN2  1.3  
5/12 CVS 200 Presented By Bayer         FX    0.9    TNN    1.6  
5/20 Nazareth 200                            ---------------     

            OTHER RATINGS FROM THE '00 BGN SCHEDULE 

EVENT               NET    RAT     EVENT               NET    RAT
CARQUEST Auto Parts TBS    1.4     NAPAOnline.com 250  ESPN   1.1
MBNA Platinum 200   TNN    1.3     Food City 250       ESPN   1.1
Textilease Medique  TNN    0.9     Dura Lube 200       ESPN   1.0 
Myrtle Beach 250    TNN    0.8     Autolite Platinum   ESPN2  1.1
Outback Steakhouse  ---            MBNA Gold 200       TNN    1.1
Sears DieHard 250   CBS    1.4     Kansas 300          ---
Lysol 200           ESPN   1.5     All Pro Bumper 300  TBS    1.0
Chicagoland 300     ----           Sam's Town 250      TNN    0.8 
CARQUEST Auto Parts TNN    1.0     Outback Steakhouse  TNN    0.6
NAPA AutoCare 250   ESPN2  0.6     Rockingham 200      TNN    0.8 
Kroger 200          ESPN   1.0     HotWheels.com 300   NBC    1.6
     

This story appeared in The Sports Business Daily's Special Motorsports Marketing issue published on May 25, 2001.