PLENTY OF NASCAR WINSTON CUP RACES IN NEED OF TITLE SPONSOR

THE DAILY presents terms of title sponsorship deals for
     NASCAR's Winston Cup schedule, including the average annual
     fee and length of deal.  All deals are cash and barter, and
     include tickets, hospitality, signage and limited media. 
     All sponsorship deals are sold by the tracks, and both of
     NASCAR's TV partners, Fox and NBC/Turner, have encouraged
     title sponsors to buy ad packages during race broadcasts to
     receive multiple mentions.  The networks are contractually
     obligated to mention the title sponsor only once per hour.  

RACE/TITLE SPONSOR         TRACK/OWNER          AVG. $/YRS   ENDS 
Budweiser Shootout         Daytona/ISC          $600,000/3   2003
Daytona 500/none           Daytona/ISC             --         --
Dura-Lube 400              North Carolina/ISC   $600,000/1+  2001
UAW-DaimlerChrysler 400    Las Vegas/SMI        $1.9M/1+     2001
Cracker Barrel 500         Atlanta/SMI          $1.5M/4      2001
Carolina Dodge Dealers 400 Darlington/ISC       $750,000/3   2003
Food City 500              Bristol/SMI          $1.1M/5      2002
Harrah's 500@              Texas/SMI            $1.8M/3+     2001
Virginia 500/none          Martinsville/ ^         --         --
Talladega 500/none         Talladega/ISC           --         --
NAPA Auto Parts 500        California/ISC       $650,000/5   2004
Pontiac Excitement 400     Richmond/ISC         $650,000/3   2002
The Winston                Lowe's/SMI           $2.0M/5      2001
Coca-Cola 600              Lowe's/SMI           $2.0M/10     2003
MBNA Platinum 400          Dover Downs/ ^       na/3         2002
Kmart 400                  Michigan/ISC         $1.2M/3      2001
Pocono 500/none            Pocono/ ^               --         --
Dodge/Save Mart 350        Sears Point/SMI      $1.5M/3+     2001
Pepsi 400                  Daytona/ISC          $550,000/5   2003
Tropicana 400              Chicagoland/ISC      $1.5M/4      2004
New England 300/none       New Hampshire/ ^        --         --
Pennsylvania 500/none      Pocono/ ^               --         --
Brickyard 400/none         Indianapolis/ ^         --         --
Global Crossing @ The Glen Watkins Glen/ISC     $1.0M/3      2001
Pepsi 400                  Michigan/ISC         $1.0M/4      2002
Sharpie 500                Bristol/SMI          $1.5M/3      2003
Mountain Dew Southern 500  Darlington/ISC       $875,000/4   2004
Chevrolet Monte Carlo 400  Richmond/ISC         $800,000/3   2002
New Hampshire 300/none     New Hampshire/ ^        --         --
MBNA.com 400               Dover Downs/ ^       $800,000/4   2003
Kansas 400/none            Kansas/ISC              --         -- 
UAW-GM Quality 500         Lowe's/SMI           $2.0M/5      2000
Old Dominion 500/none      Martinsville/ ^         --         -- 
Alabama 500/none           Talladega/ISC           --         --
Checker Auto Parts/
 Dura-Lube 500             Phoenix/ISC          $700,000/3   2001
Pop Secret Popcorn 400     North Carolina/ISC   $700,000/2   2002
Pennzoil 400               Homestead-Miami/ISC  $1.0M/3      2001
NAPA 500                   Atlanta/SMI          $1.7M/5      2002

          NOTES: NA = Not Available; + = Negotiating multi-year
     deal; @ = Original deal signed with Primestar was bought out
     in second year by DirecTV, which negotiated a deal allowing
     Harrah's to take over title rights in third year; ^ =
     Independently-owned tracks: Martinsville Speedway,
     Martinsville Speedway Inc.; Dover Downs Int'l Speedway,
     Dover Downs Entertainment, traded on the NYSE (DVD); Pocono
     Raceway, Dr. Joseph Mattioli and family; NH Int'l Speedway,
     Bahre Family; IMS, The Hulman-George Family.

This story appeared in The Sports Business Daily's Special Motorsports Marketing issue published on May 25, 2001.