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SBD/Issue 166/Sponsorships, Advertising & Marketing
College Hoops Is The Big Winner For Sports Ad Dollars In Q1
Published May 25, 2001
The following lists data from Nielsen Media Research — AdViews, estimating total sports TV ad expenditures by sport for the first quarter of 2001 (THE DAILY).
| TOP TEN ESTIMATED NATIONAL TV EXPENDITURES BY SPORT (FIRST QUARTER 2001) | ||||
| SPORT | TOTAL | NETWORK | CABLE | SYND. |
| College Basketball | $388.8M | $323.6M | — | $ 65.2M |
| NFL | $339.9M | $339.7M | — | $ 0.2M |
| Sports Commentary | $189.9M | $ 74.7M | $ 0.3M | $114.9M |
| NBA | $143.6M | $127.3M | — | $ 16.3M |
| College Football | $137.2M | $133.8M | — | $ 3.4M |
| Golf | $123.5M | $123.5M | — | --- |
| Wrestling | $ 71.4M | $ 22.6M | $34.0M | $ 14.8M |
| NASCAR | $ 65.3M | $ 62.2M | $ 1.1M | $ 2.0M |
| Other Pro Football | $ 31.1M | $ 26.5M | — | $ 4.6M |
| NHL | $ 22.2M | $ 2.9M | — | $ 19.3M |
