SBD/Issue 148/Sports Media

Media Notes

THE GUEST LIST: Phillies manager Larry Bowa will be on "Up Close." Also, Walt Frazier is this week's guest on the nationally-syndicated "Tim McCarver Show." "The Last Word" will host a discussion on religion in the NBA with Terry Cummings, Danny Schayes and Jack Haley (THE DAILY).

NOTES: The HONOLULU ADVERTISER cited sources saying that ESPN has offered the Western Athletic Conference (WAC) a multi-year TV contract covering both football and men's basketball. The WAC has just finished a two-year deal with Fox Sports and "may entertain a counter-offer from" Fox before voting on the ESPN proposal (HONOLULU ADVERTISER, 4/28)....In AL, Kevin Scarbinsky wrote PGA Tour Commissioner Tim Finchem said that "in some respects," he is "very comfortable" with the Senior Tour on CNBC. Those areas include "an increase in the amount of coverage, the promotion of the Tour and the audience" it delivers. Finchem, on TV ratings: "I hear all these comments about ratings. Frankly, until the past few years, with Tiger (Woods) spiking the ratings, ratings haven't been relevant to golf. The ratings on the Senior Tour have been declining for eight years. And yet sponsorship is very strong. The reason is the quality of the people being reached, not the number of people" (BIRMINGHAM NEWS, 4/29)....The San Diego TV rating for the WUSA's April 14 inaugural game, CyberRays-Freedom, drew 1.6 on TNT, "more than triple" the national number of 0.5 (S.D. UNION-TRIBUNE, 4/28)....ESPN affil KESN-FM will launch today in Dallas (DALLAS MORNING NEWS, 4/28).

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