SBD/Issue 147/The Back of the Book

Auto Racing Surges Forward In ESPN Sports Poll Fan Index

Each month the ESPN Sports Poll computes a Twelve-Sport Fan Index, the combined average fan activity of the NFL, MLB, NBA, NHL, NCAA basketball and football, pro golf, pro tennis, pro soccer, pro figure skating, auto racing and pro boxing. The Twelve-Sport Fan Index is tracked year to year and month to month and monthly changes are noted in THE DAILY. Following are the March '01 changes. Note: The Sports Poll interviews 2000 respondents age 12+ each month. For more on the ESPN Sports Poll, visit www.sportspoll.com.

CHANGE IN THE TWELVE-SPORT FAN INDEX
March '00 - March '01
Feb. '01 - March '01
+2.8%
0.0%

The Twelve-Sport Fan Index experienced solid growth from March '00 to March '01, increasing 2.8%. This rise was driven by increases in fan bases of auto racing (+20.7%), pro boxing (+6.8%), pro tennis (+6.5%), pro figure skating (+6.3%), and pro golf (+4.0%). Four sports had decreases, with pro soccer being the only one above 3% (8.7%). When comparing March '01 to February '01, the Twelve-Sport Index held steady at 46.6%. During this time there were increases in the fan bases of pro soccer (+4.8%), pro golf (+4.2%), auto racing (+2.8%), and college basketball (+2.5%).

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