Despite spending the last three seasons in retirement and returning to the ice only in December, Penguins Owner/C Mario Lemieux was named the NHL's most marketable player in a survey conducted by THE DAILY. Lemieux's teammate, RW Jaromir Jagr, was second, but there is no hat-trick from the Steel City, as Stars C Mike Modano, Panthers RW Pavel Bure and Stars RW Brett Hull round out the top five. Analysts told THE DAILY the NHL still faces the challenge of raising the profile and awareness of its top players.