SBD/Issue 117/Sports Media

Final Nielsen Ratings From Recent Weekend Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

EVENT DATE NET TIME RAT/SHR
Figure Skating: European Champ. 3/3 ABC 2:00-4:00pm
2.0/6
Soccer: U.S.-Brazil 3/3 ABC 4:00-6:00pm
1.3/3
NCAA Men's B-Ball: (regional) 3/3 CBS 12:00-2:00pm
1.2/4
NCAA Men's B-Ball: (regional) 3/3 CBS 2:00-4:15pm
1.7/5
NCAA Men's B-Ball: Stanford-UCLA 3/3 CBS 4:15-6:15pm
2.3/6
U.S. Skiing: Men's Downhill 3/3 NBC 2:00-3:00pm
0.9/3
PGA: Genuity Championship - 3rd Rd. 3/3 NBC 3:00-6:00pm
2.2/6
XFL: Hitmen-Outlaws 3/3 NBC 8:00-11:00pm
2.4/4
NCAA Men's B-Ball: Duke-NC 3/4 ABC 3:30-6:00pm
3.5/8
NCAA Men's B-Ball: (regional) 3/4 CBS 12:00-2:15pm
2.4/6
NCAA Men's B-Ball: (regional) 3/4 CBS 2:15-4:15pm
2.0/5
NCAA Men's B-Ball: IL-MN 3/4 CBS 4:15-6:15pm
1.7/4
NASCAR On Fox: UAW-DaimlerChrysler 400 3/4 Fox 2:15-5:45pm
6.5/13
"NBA On NBC" 3/4 NBC 12:00-12:30pm
1.8/5
"NBA On NBC": (regional) 3/4 NBC 12:30-3:00pm
2.7/7
PGA: Genuity Championship - Final Rd. 3/4 NBC 3:00-6:00pm
3.2/7

EVENT DATE NET US
AREA
COV
AREA
SHR 000
NCAA Men's B-Ball: IN-MI St. 2/20 ESPN
1
1.2
2
982
NBA: Heat Knicks 2/20 TBS
1
1.3
2
1026
PGA: Nissan Open 2/23 USA
1.3
1.6
4
1284
BGN: Alltel 200 - Rockingham 2/24 FX
1.1
1.8
5
1075

For broadcast numbers, one ratings point = 1,022,000 homes. "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.

RATINGS NOTES: NBC's Sunday coverage of the PGA Tour's Genuity Championship was down 14% from last year's 3.7/9. Saturday coverage was up 4% from a 2.3/7 last year....ABC's coverage of Duke-UNC "was the highest-rated regular-season college hoops game on ABC or CBS the last two years and the best on ABC since '93" (David Barron, HOUSTON CHRONICLE 3/9)....NBC's NBA coverage is averaging a 3.1/7, down 14% from last year's 3.6/8. Meanwhile, Turner's NBA coverage is averaging a 1.1, down 15% from a 1.3 through the same point last year. USA TODAY's Rudy Martzke notes that while in Michael Jordan's final season in '98, the NBA On NBC "held a 5.0 to 1.9 regular-season ratings advantage over CBS' college basketball games," three seasons later, the NBA average has "shrunk to 3.0 and the college rating remains 1.9" (USA TODAY, 3/9)....ESPN's NHL coverage is averaging a 0.59/(473,241 HHs) for 21 telecasts, down 5% from a 0.62/(476,691 HHs) for 20 telecasts. ESPN2's 84 broadcasts are averaging a 0.24/(180,041 HHs), down 17% from a 0.29/(193,178 HHs) through 81 broadcasts from last year. In the 18-34 demo, the ESPN broadcasts are earning a 0.82 up 22% from a 0.67 last year. Meanwhile ESPN2 is averaging a 0.38 up 23% from a 0.31 for the 18-34 demo last year.

 

Previous Nielsen Ratings Charts:

Nielsen Ratings – 3-09-2001

Nielsen Ratings – 3-05-2001
Nielsen Ratings – 3-02-2001
Nielsen Ratings – 2-26-2001
Nielsen Ratings – 2-23-2001

 

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