Drake's Pics Draw Univ. Of Kentucky's Ire UAB Football Returning In '17 NCAA Giving $18.9M To D-I Schools Bob Bowlsby Happy With Big 12 Setup ACC To Let Schools Handle Punishments Sun Belt Wants Fewer Big-Money CFB Games Patterson Quashes Reports Of Texas Issues C-USA Commish Stepping Down For CFP Role Harbaugh's Arrival Impacting Michigan Ticket Sales Will Texas President Keep AD Patterson?
SBD/Issue 117/Sponsorships, Advertising & Marketing
Published March 9, 2001
The United and the DC Sports & Entertainment Commission have retained DC-based PR agency Brotman-Winter-Fried (BWF)....The Metro Atlantic Athletic Conference has signed a marketing deal with NY-based JetBlue Airways. The deal was brokered by MAAC Properties, a unit of Host Communications (Host)....CA-based footwear maker Vans "plans to take advantage of theater chain bankruptcies and department store closings," as the company "wants to use the real estate surplus ... to develop more of its skateboard parks." Vans also "plans to add more" U.S. shoe stores and introduce new shoe lines this year (DOW JONES NEWS SERVICE, 3/9)....The BellSouth Greater Jacksonville Kingfish Tournament has signed Wellcraft Marine, Yamaha outboard engines and Conseco to a three-year sponsorship deal worth about $1M. Wellcraft/Conseco will be billed as "Presenting Sponsor" of the event, replacing Evinrude (FLORIDA TIMES-UNION, 3/8).