Pitt Hires Utah State's Barnes As AD Emmert Calls For End Of One-And-Done Clemson Coach Critical Of Cost Of Attendance Longhorns Exploring Int'l Brand Exposure Wichita State Promotes Sexton, Boatwright SEC's Mike Slive In Good Spirits NCAA, Defense Dept. Launch Concussion Study Ole Miss AD Bjork Signs Four-Year Extension Mid-Majors Face Cost-Of-Attendance Choices Outgoing Mizzou AD Reflects On 17-Year Tenure
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SBD/Issue 117/Sponsorships, Advertising & Marketing
Published March 9, 2001
The United and the DC Sports & Entertainment Commission have retained DC-based PR agency Brotman-Winter-Fried (BWF)....The Metro Atlantic Athletic Conference has signed a marketing deal with NY-based JetBlue Airways. The deal was brokered by MAAC Properties, a unit of Host Communications (Host)....CA-based footwear maker Vans "plans to take advantage of theater chain bankruptcies and department store closings," as the company "wants to use the real estate surplus ... to develop more of its skateboard parks." Vans also "plans to add more" U.S. shoe stores and introduce new shoe lines this year (DOW JONES NEWS SERVICE, 3/9)....The BellSouth Greater Jacksonville Kingfish Tournament has signed Wellcraft Marine, Yamaha outboard engines and Conseco to a three-year sponsorship deal worth about $1M. Wellcraft/Conseco will be billed as "Presenting Sponsor" of the event, replacing Evinrude (FLORIDA TIMES-UNION, 3/8).