David Matlin Becomes New Hawaii AD Bamford Takes Helm As UMass AD Illinois Hoops To Earn $1.6M From Springfield Games Obama: Universities Must Do More For Athletes Rutgers' Stringer Calls For Facility Upgrades Cuse's Gross Says Stepping Down Was His Call ND's AD Sees "Cultural Divide" In College Sports Daryl Gross Out As Syracuse AD Colorado State Names Joe Parker New AD NCAA Begins Arguments In O'Bannon Appeal
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SBD/Issue 117/Sponsorships, Advertising & Marketing
Published March 9, 2001
The United and the DC Sports & Entertainment Commission have retained DC-based PR agency Brotman-Winter-Fried (BWF)....The Metro Atlantic Athletic Conference has signed a marketing deal with NY-based JetBlue Airways. The deal was brokered by MAAC Properties, a unit of Host Communications (Host)....CA-based footwear maker Vans "plans to take advantage of theater chain bankruptcies and department store closings," as the company "wants to use the real estate surplus ... to develop more of its skateboard parks." Vans also "plans to add more" U.S. shoe stores and introduce new shoe lines this year (DOW JONES NEWS SERVICE, 3/9)....The BellSouth Greater Jacksonville Kingfish Tournament has signed Wellcraft Marine, Yamaha outboard engines and Conseco to a three-year sponsorship deal worth about $1M. Wellcraft/Conseco will be billed as "Presenting Sponsor" of the event, replacing Evinrude (FLORIDA TIMES-UNION, 3/8).