Virginia Tech Not Fining Football Players UNC-Charlotte AD Talks C-USA Move New Akron AD Putting Football First Search Firm Fires Back At Minnesota UConn Hoops Won't Return To Bridgeport Ohio State Selling Alcohol At Football Games USC AD Addresses Sarkisian Behavior Georgia Tech Sees Football Season Tix Spike New Boise State AD Addresses Myriad Topics Minnesota Receives More Teague Complaints
SBD/Issue 117/Sponsorships, Advertising & Marketing
Published March 9, 2001
The United and the DC Sports & Entertainment Commission have retained DC-based PR agency Brotman-Winter-Fried (BWF)....The Metro Atlantic Athletic Conference has signed a marketing deal with NY-based JetBlue Airways. The deal was brokered by MAAC Properties, a unit of Host Communications (Host)....CA-based footwear maker Vans "plans to take advantage of theater chain bankruptcies and department store closings," as the company "wants to use the real estate surplus ... to develop more of its skateboard parks." Vans also "plans to add more" U.S. shoe stores and introduce new shoe lines this year (DOW JONES NEWS SERVICE, 3/9)....The BellSouth Greater Jacksonville Kingfish Tournament has signed Wellcraft Marine, Yamaha outboard engines and Conseco to a three-year sponsorship deal worth about $1M. Wellcraft/Conseco will be billed as "Presenting Sponsor" of the event, replacing Evinrude (FLORIDA TIMES-UNION, 3/8).