Emmert Defends Scholarship Values, Insurance Plan UT's Patterson Talks Unionization NCAA OKs Unlimited Meals For Athletes Panel: NCAA Business Model Must Change Areso Bullish On AAC's Post-BCS Future New Bowl Game Set To Debut In Orlando In '15 Northwestern Formally Appeals NLRB's Union Ruling SEC Revenue Up By $41M In '12-13 Calipari Calls Out NCAA In New Book Univ. Of Maryland Marketing Big Ten Move
Upcoming Conferences and Events
SBD/Issue 117/Sponsorships, Advertising & Marketing
Big West Hires Consultants To Take It Big Time With Sponsors
Published March 9, 2001
The Big West Conference has hired agent Leigh Steinberg and former Univ. of Southern CA athletic department exec Jonathan Atha to "promote its image among potential corporate sponsors," according to Greg Johnson of the L.A. TIMES, who noted the Big West is looking for "a bigger share of the collegiate sports revenue pie." Steinberg: "There has been confusion out there about what the Big West represents. But going forward, there's a real sense of who the Big West is and what it represents." Sports marketing execs say that the Big West has "not leveraged its considerable demographic base." The conference's "major source of revenue" is a $100,000 annual payment from the Convention & Visitors Bureau in Reno, NV. In contrast, the Atlantic 10 "generates nearly" $1M from a basketball tournament and an associated sponsorship (L.A. TIMES, 3/8).