New Balance Touts Soccer Line In New Ad David Matlin Becomes New Hawaii AD Bamford Takes Helm As UMass AD Illinois Hoops To Earn $1.6M From Springfield Games Obama: Universities Must Do More For Athletes Rutgers' Stringer Calls For Facility Upgrades Cuse's Gross Says Stepping Down Was His Call ND's AD Sees "Cultural Divide" In College Sports Daryl Gross Out As Syracuse AD Colorado State Names Joe Parker New AD
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SBD/Issue 90/Sponsorships, Advertising & Marketing
Published January 30, 2001
SISTERS ARE DOING IT FOR THEMSELVES: The SPORTSBUSINESS JOURNAL's Daniel Kaplan cites sources as saying that Wrigley has been "negotiating a multimillion-dollar endorsement pact" with Venus and Serena Williams. The sides are "far along in their talks" (SPORTSBUSINESS JOURNAL, 1/29 issue). BUSINESS WEEK's Arlene Weintraub examines IMG's marketing of the Williams sisters. Serena: "I told IMG I'd like to endorse something having to do with my smile. People always tell me I have a great smile." Weintraub writes, "Crest, are you listening?" (BUSINESS WEEK, 2/5 issue).
DEALS & DOLLARS: L.A.-based Allsport signed a multiyear deal to become the official photographer of the WUSA (WUSA)....NY-based wireless/electronics company Audiovox Communications has signed on as presenting sponsor of the CenturyTel Classic, the Southland Conference's post-season men's and women's basketball tournaments. Audiovox is a supplier of wireless phones to Century Tel, the title sponsor of the event for the past seven years. Audiovox has been a Southland partner since '99 (Southland).