SBD/Issue 88/Sports Media

Final Nielsen Ratings From Recent Weekend Sports Events

The following lists final Nielsen ratings from recent sports events on broadcast and cable TV (THE DAILY).

EVENT
DATE
NET
TIME
RAT/SHR
U.S. Figure Skating Championship 1/20 ABC 4:00-6:00pm
3.8/8
U.S. Figure Skating Championship 1/20 ABC 9:00-11:00pm
6.0/10
NCAA Men's B-Ball: (regional) 1/20 CBS 1:30-3:30pm
2.0/4
PGA Tour: Sony Open – 3rd Rd. 1/20 CBS 3:30-6:30pm
1.9/4
Golf: MJ Celebrity Invitational 1/20 NBC 4:00-5:00pm
2.5/6
"NBA On NBC" 1/20 NBC 5:00-5:30pm
2.0/4
"NBA On NBC": (regional) 1/20 NBC 5:30-8:00pm
2.8/6
NCAA Men's B-Ball: (regional) 1/21 ABC 3:30-5:45pm
1.2/3
NCAA Men's B-Ball: OH St.-MI St. 1/21 CBS 1:00-3:00pm
1.6/4
PGA Tour: Sony Open – Final Rd. 1/21 CBS 3:00-6:00pm
3.2/7
"NBA On NBC": Pacers-Knicks 1/21 NBC 12:00-2:30pm
2.9/8
"NBA On NBC": (regional) 1/21 NBC 2:30-5:15pm
3.5/8
"NBA on NBC": Heat-Lakers 1/21 NBC 5:15-7:45pm
3.9/8

 

EVENT
DATE
NET
US
AREA
COV
AREA
SHR 000
NCAA Men's B-Ball: IA St.-OK St. 1/8 ESPN
0.9
1.2
2
931
NCAA Men's B-Ball: UNC-MA 1/10 ESPN
0.9
1.1
2
906
NCAA Men's B-Ball: Duke-NC St. 1/10 ESPN
1.1
1.3
2
1083
PGA Tour: Mercedes Champ.– 1st Rd. 1/11 ESPN
1.0
1.3
2
1036
PGA Tour: Mercedes Champ.– 2nd Rd. 1/12 ESPN
1.0
1.2
2
983
College Football: Shrine Bowl 1/13 ESPN
0.9
1.1
2
917
PGA Tour: Mercedes Champ.– 3rd Rd. 1/13 ESPN
1.3
1.6
3
1281
PGA Tour: Mercedes Champ.– 4th Rd. 1/14 ESPN
1.6
2.0
3
1647

NOTES: For broadcast numbers, one ratings point = 1,008,000 homes. "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.

GO FIGURE: ABC's Saturday night coverage of State Farm U.S. Figure Skating was down 22% from a 7.7/14 last year. Saturday's afternoon coverage was up 12% from a 3.4/8.

NHL: ESPN's NHL coverage is averaging a 0.58/(460,562 HHs) for 13 telecasts, up 4% from a 0.56/(430,716 HHs) for 12 telecasts last season. ESPN2's 58 broadcasts are averaging a 0.24/(177,287 HHs), down 14% from a 0.28/(184,686 HHs) through 61 broadcasts last year. In the 18-34 demo, ESPN broadcasts are earning a 0.84 up 53% from a 0.55 last year, while ESPN2 is earning a o.40, up 38%.

NBA: NBC's eight telecasts have averaged a 3.1/7, down 21% to last year's four telecasts which averaged a 3.9/8.

COLLEGE HOOPS: ESPN's 57 broadcasts are averaging a 0.92/(735,092 HHs), down 12% from last year's 1.04/(803,691 HHs) for the same number of games. Meanwhile, ESPN2's 29 broadcasts are averaging a 0.46/(344,229 HHs), down 2% from last year's 33 broadcasts, an average of 0.47/(311,581 HHs).

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