SBD/Issue 85/Sports Media

Final Nielsen Ratings From Recent Weekend Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY):

EVENT
DATE
NET
TIME
RAT/SHR
NCAA Men's B-Ball: (regional) 1/13 ABC 1:00-3:30pm
1.6/4
NCAA Men's B-Ball: (regional) 1/13 ABC 3:30-6:00pm
1.5/4
CBS Sports: Triathlon Champion. 1/13 CBS 1:00-2:00pm
1.0/3
NCAA Men's B-Ball: ND-KY 1/13 CBS 2:00-4:15pm
1.5/3
NCAA Men's B-Ball: (regional) 1/13 CBS 4:15-6:00pm
1.7/4
Gateway Freestyle Challenge 1/13 NBC 3:00-4:00pm
1.2/3
PGA of America Year in Review 1/13 NBC 4:00-5:00pm
1.1/3
“NBA On NBC” 1/13 NBC 5:00-5:30pm
1.2/3
NBA On NBC: (regional) 1/13 NBC 5:30-8:00pm
2.5/5
“NFL On CBS” 1/14 CBS 3:30-4:00pm
6.0/12
NFL On CBS: Ravens-Raiders 1/14 CBS 4:00-7:15pm
22.6/42
“Fox NFL Sunday” 1/14 Fox 12:00-12:30pm
6.2/17
NFL On Fox: Vikings-Giants 1/14 Fox 12:30-4:15pm
20.6/44
Senior PGA Tour Preview 1/14 NBC 1:30-2:30pm
0.9/2
“On the Brink” PGA Q-School Spec. 1/14 NBC 2:30-4:00pm
1.0/2
Ford Downhill Series 1/14 NBC 4:00-5:00pm
0.8/2
Chevy U.S. Snowboard Grand Prix 1/14 NBC 5:00-6:00pm
1.3/3

 

EVENT
DATE
NET
US
AREA
COV
AREA
SHR 000
Outback Bowl: SC-Ohio St. 1/1 ESPN
2.7
3.4
7
2725
NCAA Men's B-Ball: Wake Forest/UNC 1/6 ESPN
0.9
1.1
2
918

NOTES: For broadcast numbers, one ratings point = 1,008,000 homes. "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.

NFL: CBS' AFC Championship was down 3% from a 23.2/43 for last year's Titans-Jaguars. Fox' NFC game was down 23% from last year's Bucs-Rams game, which earned a 26.9/44.

NHL: ESPN's coverage of the NHL is averaging a 0.58/ (467,290 HHs) for 11 telecasts, up 5% from a .55/(426,092 HHs) for ten telecasts last year. ESPN2's 54 broadcasts are averaging a 0.24 (175,221 HHs), down 14% from a 0.28 (185,892 HHs) through the same number of games last year. In the 18-34 demo, the ESPN broadcasts are earning a 0.83 up 46% from a 0.57 last year. Meanwhile ESPN2 is a averaging a 0.39, up 34% from a 0.29 for the 18-34 demo.

COLLEGE BASKETBALL: CBS' NCAA coverage is averaging a 2.0/5, down 5% from a 2.1/5 through the same point last season. ESPN's 62 broadcasts are earning a 0.93/(741,419 HHs), down 9% from last year's 60 broadcasts, which got a 1.02 (787,862 HHs). Meanwhile, ESPN2's 30 broadcasts are averaging a 0.48/(350,357 HHs), up 7% from last year's 35 broadcasts, .45/(302,394 HHs).

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