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SBD/Issue 82/Sponsorships, Advertising & Marketing
Quiksilver Forms New Golf Division Led By John Ashworth
Published January 18, 2001
CA-based Quiksilver Inc. is "expanding its reach beyond the beach and the skateboard park" by unveiling a golf division called Fidra, according to Andrew Bluth of the ORANGE COUNTY REGISTER, who wrote that the new golf division will be led by John Ashworth, "who co-founded and designed his own line of" golf clothing that bears his last name before joining Quiksilver. Ashworth will serve as President of the division and will oversee design, marketing and sales. Fidra will debut next week at the PGA's trade show in Orlando and new products "are expected to hit the stores" in June (ORANGE COUNTY REGISTER, 1/17).