Norman, Buck Upbeat Following Golf Debut Woods, Trump Team Up In Dubai Woods' Deal With Hero Valued At $8M Annually Rory McIlroy Makes Appearance At Nike HQ Tiger Inks Deal With India's Hero MotoCorp LPGA Finishes Season On High Note Woods Fires Back At Jenkins, Golf Digest All Nippon To Title Sponsor LPGA Major LPGA Releases '15 Schedule LPGA Legends, Symetra Tours Combine For Event
SBD/Issue 82/Sponsorships, Advertising & Marketing
Deals And Dollars: Davies' New Logo; Buick Inks J.J. Henry
Published January 18, 2001
Laura Davies played the LPGA Tour's first event of the season with a Srixon logo on her shirt, visor and bag, according to GOLF WORLD. Davies, who has "long represented" Japan-based clubmaker Maruman Golf, but has used a Srixon ball since '99, said that Srixon "currently is developing a set of irons" that she will play. Golfer Se Ri Pak has also switched clubs from Callaway irons to Tommy Armour 845s. Additionally, Brandie Burton "traded" her Hogan irons for Titleist irons (GOLF WORLD, 1/19 issue).
BUICK INKS HENRY: Buick has signed first-year PGA Tour pro J.J. Henry to a sponsorship agreement. Henry will wear a Buick hat at all PGA Tour events, appear in Buick ads and make appearances on behalf of the company. Henry finished 13th on the '00 Buy.com Tour money list with $192,287. Henry joins Tiger Woods, Ben Crenshaw, and David Berganio as Buick touring pros for '01 (Buick).