Fox, USGA "Pleased Overall" With U.S. Open Coverage Travelers Championship Gets Record Crowds Travelers Goes Extra Mile For PGA Tour Event UA-Spieth Partnership Mutually Beneficial Spieth-McIlroy Rivalry A Boon For Golf Spieth's Marketability Continues To Rise Fox Streaming U.S. Open In VR AmEx Pavilion At Chambers Bay Goes Virtual Women's PGA Championship Earns Praise Perfect Sense Among Spieth's Endorsement Deals
SBD/Issue 82/Sponsorships, Advertising & Marketing
Deals And Dollars: Davies' New Logo; Buick Inks J.J. Henry
Published January 18, 2001
Laura Davies played the LPGA Tour's first event of the season with a Srixon logo on her shirt, visor and bag, according to GOLF WORLD. Davies, who has "long represented" Japan-based clubmaker Maruman Golf, but has used a Srixon ball since '99, said that Srixon "currently is developing a set of irons" that she will play. Golfer Se Ri Pak has also switched clubs from Callaway irons to Tommy Armour 845s. Additionally, Brandie Burton "traded" her Hogan irons for Titleist irons (GOLF WORLD, 1/19 issue).
BUICK INKS HENRY: Buick has signed first-year PGA Tour pro J.J. Henry to a sponsorship agreement. Henry will wear a Buick hat at all PGA Tour events, appear in Buick ads and make appearances on behalf of the company. Henry finished 13th on the '00 Buy.com Tour money list with $192,287. Henry joins Tiger Woods, Ben Crenshaw, and David Berganio as Buick touring pros for '01 (Buick).