SBD/Issue 82/Sponsorships, Advertising & Marketing

Deals And Dollars: Davies' New Logo; Buick Inks J.J. Henry

Laura Davies played the LPGA Tour's first event of the season with a Srixon logo on her shirt, visor and bag, according to GOLF WORLD. Davies, who has "long represented" Japan-based clubmaker Maruman Golf, but has used a Srixon ball since '99, said that Srixon "currently is developing a set of irons" that she will play. Golfer Se Ri Pak has also switched clubs from Callaway irons to Tommy Armour 845s. Additionally, Brandie Burton "traded" her Hogan irons for Titleist irons (GOLF WORLD, 1/19 issue).

BUICK INKS HENRY: Buick has signed first-year PGA Tour pro J.J. Henry to a sponsorship agreement. Henry will wear a Buick hat at all PGA Tour events, appear in Buick ads and make appearances on behalf of the company. Henry finished 13th on the '00 Buy.com Tour money list with $192,287. Henry joins Tiger Woods, Ben Crenshaw, and David Berganio as Buick touring pros for '01 (Buick).

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Acushnet, General Motors, Golf, LPGA, PGA Tour

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