SBD/Issue 82/Finance

Ignite Sports Receives $17M In Third Round Of Financing

Chicago-based Ignite Sports Media has secured $17M in third-round financing, according to Terry Lefton of TheStandard.com, who wrote the financing is "a development that belies the squeeze on content sites generally, and on second-tier sports sites in particular." New investors "include the AIG Global Sports and Entertainment Fund, whose partners include the Interpublic Group and General Motors." Williams Communications and Comdisco Ventures are also new investors. Ignite CEO Hank Adams said that "the new capital will be used to further Ignite's interactive TV efforts, including a current project dealing with the development of content for a cable TV company that will then package the content for sale to next-generation set-top boxes." Adams added that 50% of Ignite is "now owned by outside investors." Lefton noted that Ignite raised $5M in its prior two financing rounds, and that Ignite plans to use the new funds to "staff up its sales force." As part of the new financing, Octagon Group, the sports marketing division of Interpublic, will "help market Ignite's interactive expertise" (TheStandard.com, 1/17).

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