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SBD/Issue 82/Facilities & VenuesPrint All
INVESCO'S INTEREST IN MILE HIGH: In Denver, Cindy Brovsky writes that the Invesco Funds Group confirmed "that it has submitted a formal proposal" to buy the naming rights for the new Broncos stadium "the first viable bid" on the $400M project. Invesco "declined to specify whether its bid would preserve the" Mile High name at the new facility. Previous estimates by the Metropolitan Football Stadium District showed that a naming rights deal that would keep the Mile High name could garner $21-44M (DENVER POST, 1/18).
STADIUM SWELTER: In Phoenix, Beard & McKinnon write that the AZ Tourism & Sports Authority (ATSA) "has sent letters to all five potential" NFL Cardinals stadium host sites "asking for more details on their proposals" by Saturday. The ATSA "particularly" wants more information about financing." The letter, signed by ATSA Dir Ted Ferris, reads, "Your materials are so lacking in substance that they restructure our process so that the [ATSA] becomes the proposer and you become the requester" (AZ REPUBLIC, 1/18).
PLATE KICKER: In Green Bay, Steven Bruss notes that revenue from special Packers license plates "will aid plans" for Lambeau Field. WI DOT Supervisor/Special Plates Unit Philip Thomas said the DOT "has processed 120 applications that were submitted" online over the past two weeks (GREEN BAY PRESS-GAZETTE, 1/18). Bruss also reports that Mayor Paul Jadin's "plan to save" Lambeau Field's name "would need to generate at least" $38M "to work." Jadin said that $38M "generated by a 0.1 percent sales tax is what's needed to reduce the stadium debt by as much as a naming rights deal worth" $120M over 20 years would (PRESS-GAZETTE, 1/18).
Campbell's Soup North American Division President F. Martin Thrasher announced yesterday an agreement with Camden Baseball LLC to buy the naming rights to the independent Atlantic League Riversharks' new, $20.5M, 6,500-seat ballpark on the Camden, NJ, waterfront, according to Eileen Stilwell of the Camden COURIER-POST. The naming rights to the ballpark, Campbell's Field, scheduled to open May 11, was for "an undisclosed sum believed to be in the neighborhood" of $3M for ten years. Campbell's signature logo "will abound" at the ballpark, with a 60-by-24-foot red and white lighted sign that will be visible from the Philadelphia side of the Delaware River. Under the deal, Campbell's products, including Pepperidge Farm snacks, Pace salsa and V8 Splash juice will be sold at all concession stands, and the "chubby-cheeked Campbell Soup kids will be on hand to cavort" with the Rivershark mascot at the team's 70 home games. Stilwell: "The marriage appears to be a marketing dream. For example, each time a Rivershark hits a home run, the scoreboard will flash 'M'm! M'm! Good!'" The announcement was made in Camden, which employs about 1,200 Campbell's workers at its HQs. To "celebrate the day," Campbell's and Camden Baseball employees "all were invited to a free lunch of ballpark hot dogs and, of course, soup" (Camden COURIER-POST, 1/18).