David Matlin Becomes New Hawaii AD Bamford Takes Helm As UMass AD Illinois Hoops To Earn $1.6M From Springfield Games Obama: Universities Must Do More For Athletes Rutgers' Stringer Calls For Facility Upgrades Cuse's Gross Says Stepping Down Was His Call ND's AD Sees "Cultural Divide" In College Sports Daryl Gross Out As Syracuse AD Colorado State Names Joe Parker New AD NCAA Begins Arguments In O'Bannon Appeal
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SBD/Issue 72/Front Page
Published January 4, 2001
ABC's coverage of last night's Univ. of OK-FL State Univ. FedEx Orange Bowl/BCS Championship earned a 17.0/26 preliminary overnight Nielsen rating, up 4% from last year's comparable 16.7/25 for VA Tech-FSU in the Sugar Bowl. Last night's rating is 1% lower than the 17.1/25 for the '99 BCS Championship Fiesta Bowl featuring FSU-Univ. of TN. The rating suffered from low viewership in L.A., where it earned a 12.9/21. But the BCS helped ABC win the night for the third straight evening (#5).