Quote of the Day

"We have actually had some help from the NFL, where they keep on talking about the XFL in their game telecasts." — The NBC Agency co-President Vince Manze, who is handling the creative for XFL ads, on the increase in awareness of the start-up league (ELECTRONIC MEDIA, 1/1 issue).

Thursday January 4, 2001 Vol. 7 — No. 72 Print This Issue

Top Stories

  • ABC's coverage of last night's Univ. of OK-FL State Univ. FedEx Orange Bowl/BCS Championship earned a 17.0/26 preliminary overnight Nielsen rating, up 4% from last year's comparable 16.7/25 for VA Tech-FSU in the Sugar Bowl. Last night's rating is 1% lower than the 17.1/25 for the '99 BCS Championship Fiesta Bowl featuring FSU-Univ. of TN. The rating suffered from low viewership in L.A., where it earned a 12.9/21. But the BCS helped ABC win the night for the third straight evening (#5).

  • A BEVY OF SUITORS
      Budweiser, Pepsi, Coca-Cola among U.S. bidders for three- year, $90M title sponsorship of Premier League. (#1)

    DEVELOPING SITUATION (#6)
      ESPN to broadcast NBDL games beginning in November; Fayetville, NC, to be named today as league's first city.
      MUST SEE TV? NBA, Columbia TriStar developing "basketball- related sitcom." (#7)

    THE LOAN RANGER
      Bettman, scurrying to close Coyotes sale, reportedly asks French bank to float $20M loan to complete deal. (#13)

    MOVERS & SHAKERS
      Brian Mulligan succeeds Chase Carey as Fox TV Chair. (#25)
      Quaker Oats vet Barbara Allen tabbed WUSA CEO. (#24)
      Former NBAE exec Hinegardner named VP/Sales & Marketing at N.Y. Road Runners Club. (#25)

    RAIDER-GATE
      Oakland marketing agency hopes duplicate ticket mixup for Raiders playoff games won't mean "havoc" on Saturday. (#14)
      Raiders, Bengals see biggest percentage attendance jump among AFC teams. (#26)

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