Quote of the Day
"We have actually had some help from the NFL, where they keep on talking about the XFL in their game telecasts." The NBC Agency co-President Vince Manze, who is handling the creative for XFL ads, on the increase in awareness of the start-up league (ELECTRONIC MEDIA, 1/1 issue).
ABC's coverage of last night's Univ. of OK-FL State Univ. FedEx Orange Bowl/BCS Championship earned a 17.0/26 preliminary overnight Nielsen rating, up 4% from last year's comparable 16.7/25 for VA Tech-FSU in the Sugar Bowl. Last night's rating is 1% lower than the 17.1/25 for the '99 BCS Championship Fiesta Bowl featuring FSU-Univ. of TN. The rating suffered from low viewership in L.A., where it earned a 12.9/21. But the BCS helped ABC win the night for the third straight evening (#5).
A BEVY OF SUITORS
Budweiser, Pepsi, Coca-Cola among U.S. bidders for three- year, $90M title sponsorship of Premier League. (#1)
DEVELOPING SITUATION (#6)
ESPN to broadcast NBDL games beginning in November; Fayetville, NC, to be named today as league's first city.
MUST SEE TV? NBA, Columbia TriStar developing "basketball- related sitcom." (#7)
THE LOAN RANGER
Bettman, scurrying to close Coyotes sale, reportedly asks French bank to float $20M loan to complete deal. (#13)
MOVERS & SHAKERS
Brian Mulligan succeeds Chase Carey as Fox TV Chair. (#25)
Quaker Oats vet Barbara Allen tabbed WUSA CEO. (#24)
Former NBAE exec Hinegardner named VP/Sales & Marketing at N.Y. Road Runners Club. (#25)
Oakland marketing agency hopes duplicate ticket mixup for Raiders playoff games won't mean "havoc" on Saturday. (#14)
Raiders, Bengals see biggest percentage attendance jump among AFC teams. (#26)