BYU Seeing Smaller Crowds At Football Games Syracuse Has No Plans To Play Again At MetLife Rutgers' Hermann Embroiled In Another Controversy NCAA, O'Bannon Plaintiffs Want Appeal Settled First CBS' Alabama-Florida Leads CFB Overnights WNBA Finals Viewers Up Through Two Games First Meeting Of Autonomous Voting Members Set ACC Schools Try New Strategies To Fill Seats Williams To Head UM's Athletic Fundraising CFP Committee Stands By Pat Haden
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).