SEC Schools Aim To Improve In-Game Experience UW To Sell Alcohol In New SRO Section Study: Most FBS Schools Lose Money On Sports College Facility Notes Maryland Adds Lifetime Scholarships For Athletes Hawaii Football Tickets At Seven-Year Low WVU Season-Ticket Sales Down 10% Univ. Of Hawaii Considering Cutting Football? IMG College Signs On With UNC-Asheville Navy AD: "Money Is Killing The Game"
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).