Michigan President: Harbaugh Hiring Paying Dividends Pitt Reinstating Script Logo For All Sports Virginia Tech Not Fining Football Players UNC-Charlotte AD Talks C-USA Move New Akron AD Putting Football First Search Firm Fires Back At Minnesota UConn Hoops Won't Return To Bridgeport Ohio State Selling Alcohol At Football Games USC AD Addresses Sarkisian Behavior Georgia Tech Sees Football Season Tix Spike
SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).