GT To Benefit Financially From Ireland Game Maryland Enjoying Success After Big Ten Move Iowa State To Restrict Alcohol Sales To Clubs Va. Tech's Babcock Talks COA, Power 5 Barnes Making Football Key At Pitt College Notes Pitt Creates New Fan Council Asian Viewer Growth For NBA Finals Iowa Football Expects 10% Drop In Season Tix Syracuse Taps BSU's Coyle As Next AD
SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).