SEC Reviewing Alcohol Sales Policy Air Force Sports Hit With 10% Budget Cut Disney, Dish Network Reach Long-Term Deal Rutgers Targets Athletics Solvency By '22 Delany Against More Friday Football Games O'Bannon Documents Detail NCAA's Stance Arizona Thinking About Outdoors Hoops Game Big Ten Contemplates Friday Night Football Mich St. Won't Hike Football Ticket Prices Former NU Players Dispute Colter's Testimony
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).