Missouri AD Alden To Step Down Clemson The Latest To Offer Cost Of Attendance Northwestern Personalizes Season Tix Campaign ADs Address Cost-Of-Attendance Issues UNC, Wake Schedule Non-Conference Games Houston AD Pushes For "National Relevancy" Michigan's Harbaugh Ensured Scheduled Raises Colleges Give Cost-Of-Attendance Stipends Mizzou, Nebraska Will Pay Cost-Of-Attendance Univ. Of Minnesota Fast-Tracking Sports Project
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).