Illinois, Northwestern Look To Chicago Market BC Officially Introduces Martin Jarmond As AD SEC Reviewing Policy On Venue Alcohol Sales Boston College Hires Martin Jarmond As AD NBA Regular-Season Viewership Down 6% ACC Follows NCAA's Lead, Returns Events To N.C. Utah AD Chris Hill Talks Long Tenure, Stadium NCAA Awards N.C. Championship Events Again Buffalo Lands '19 NCAA Frozen Four New UNLV AD Will Face Several Challenges
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).