Barbour The First Female AD At Penn State UNC Unveils Plan For Former Athletes To Graduate C-USA Set To Offer Full Scholarships To Athletes NCAA Removes Cap On Player Payments In EA Case Tennessee Sees Increase In Football Ticket Sales Mountain West Can Coexist With Power Five Bowlsby Speaks Of Bleak College Landscape Swofford Confident In Autonomy Vote S. Carolina Rolling Out Basketball Tix Campaign NCAA Proposes New Governance Structure
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).