UM Cuts Student Football Season-Ticket Prices Judge On NCAA Concussion Settlement Not Yet Satisfied LeBron James' Latest TV Show Set To Debut Oklahoma St. Sues New Mexico St. Over Logo Ohio St. Rolls Out Online Season Ticket Selection Big East Touts Fox Partnership At Media Day Texas To Spend Additional $6M On Student Stipends MAC, C-USA Confident In Inaugural Boca Bowl Manning Steps Down From CFP Committee Appeal Of College Fishing Teams Grow
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).