Big 12 Won't Add Football Title Game Schools Spend Big In First CFP Disney's Q2 Income Up Despite ESPN Costs USA Triathlon Hopes To Elevate Sport With Grant ABC Sees Dip For Conference Semi Openers UAB Names Temple's Ingram Next AD Suit: Scholarships Would Be Cut If Players Paid New Mizzou AD Rhoades Outlines Plans Bowlsby: Big 12 "Disadvantaged" Without Championship C-USA Won't Amend Bylaws For UAB
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).