Georgia Approves Increased Athletic Budget Pac-12 Paces Ahead Of Other Conferences In Revenue "SNF" Leads Primetime For Fourth Time Inside Auburn's Football Ticket Policy ND's Swarbrick Addresses Paying Players Slive Discusses Debuts Of CFP, SEC Network ABC Gets Strong Overnight For Rockets-Clips Nevada Waiting To Pay Cost Of Attendance South Carolina Pacing Well For Football Tickets Pac-12 Adds Second Game In Shanghai
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).