Appeal Of College Fishing Teams Grow Michigan Agrees To Cut Student Ticket Prices NLRB's Northwestern Ruling Coming Soon UTSA Embraces Hispanic Marketing For Football USC Generates $100M In Revenue For First Time Bilas, Sehorn Disagree On Compensation Mike Slive To Retire In '15 Sankey Seen As Favorite To Replace Slive "OTL" Examines College Alcohol Sales Rutgers Used Private Funds For Flood Extension
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).