Fresno State Gets Fresh Start With Bartko Northwestern's Phillips Talks New NCAA Role Big 12's Bowlsby Made $2.5M In '13-14 SDSU, Oregon Specify Cost Of Attendance Utah AD Explains Price Increases Purdue Cuts Football Season-Ticket Prices Missouri's Move To SEC Paying Off So Far Tennessee's Handling Of Legal Issues Questioned Boise, Marshall Planning On Cost Of Attendance Auburn Athletics Had $13.6M Deficit In FY '13-14
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).