Michigan AD Dave Brandon To Resign Colorado Again Faces Athletics Budget Shortfall Sources: College Hoops Officials Disciplined CFP Committee Releases First Rankings Pac-12 Adopts Reforms For Athletes Bowden Critical Of Rice On CFP Committee Maryland Colleges Link Bonuses To Academics NCAA Trying To Find Its Way Amid Upheaval UM Cuts Student Football Season-Ticket Prices Judge On NCAA Concussion Settlement Not Yet Satisfied
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SBD/Issue 71/Front Page
Published January 3, 2001
As the world of sports business turns its calendar to 2001, all eyes are upon the college football bowl games. While USA TODAY's Rudy Martzke reports that ratings for major bowl games have been stable, last night's Sugar Bowl on ABC, featuring FL-Miami, drew a 12.8/20 preliminary overnight Nielsen rating, up 45% from the comparable NE-TN Fiesta Bowl last year. Meanwhile, ABC expects tonight's Orange Bowl, featuring FSU-OK in the BCS title game, to draw 53 million viewers, or about a 17.0 rating (#10).