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LSU MARKETING DIRECTOR HAS A GOOD APPETITE FOR PEACHES
Published December 6, 2000
LA State Univ. (LSU) Associate AD for Marketing & Promotions Rannah Gray is "being credited with pushing LSU over the top in its come-from-behind invitation" to the Peach Bowl, according to Glenn Guilbeau of the Baton Rouge ADVOCATE. Before the invite was extended, Peach Bowl execs were "concerned" about LSU's ability to sell tickets for bowl games. But LSU AD Joe Dean said, "Rannah's marketing plan blew them away. Early on, they really didn't sound very interested in us. But the marketing plan was key." By Sunday night, Peach Bowl President Gary Stokan said, "LSU put together an excellent marketing plan that really gave us a comfort level that LSU was serious about coming to the game that put them over the hump." Guilbeau wrote that Gray "tied her ticket plan" to the school's new Internet site." Other features included extended ticket office hours and a special "Bowl Night" with refreshments and mascot "Mike the Tiger," advertising to include spots during men's basketball games and basketball coach John Brady's radio show, and letters sent to more than 3,400 LSU alumni in the Atlanta and Birmingham, AL, areas concerning tickets to the game (Baton Rouge ADVOCATE, 12/5). Also in Baton Rouge, Scott Rabalais reports "it's doubtful the plan counted on a first- day sales total like this one." By late yesterday, 10,194 of LSU's 21,000 tickets allotted were purchased, with more orders expected via the Internet (B.R. ADVOCATE, 12/6).