SBD/6/Collegiate Sports

LSU MARKETING DIRECTOR HAS A GOOD APPETITE FOR PEACHES

          LA State Univ. (LSU) Associate AD for Marketing &
     Promotions Rannah Gray is "being credited with pushing LSU
     over the top in its come-from-behind invitation" to the
     Peach Bowl, according to Glenn Guilbeau of the Baton Rouge
     ADVOCATE.  Before the invite was extended, Peach Bowl execs
     were "concerned" about LSU's ability to sell tickets for
     bowl games.  But LSU AD Joe Dean said, "Rannah's marketing
     plan blew them away.  Early on, they really didn't sound
     very interested in us.  But the marketing plan was key."  By
     Sunday night, Peach Bowl President Gary Stokan said, "LSU
     put together an excellent marketing plan that really gave us
     a comfort level that LSU was serious about coming to the
     game that put them over the hump."  Guilbeau wrote that Gray
     "tied her ticket plan" to the school's new Internet site."
     Other features included extended ticket office hours and a
     special "Bowl Night" with refreshments and mascot "Mike the
     Tiger," advertising to include spots during men's basketball
     games and basketball coach John Brady's radio show, and
     letters sent to more than 3,400 LSU alumni in the Atlanta
     and Birmingham, AL, areas concerning tickets to the game
     (Baton Rouge ADVOCATE, 12/5).  Also in Baton Rouge, Scott
     Rabalais reports "it's doubtful the plan counted on a first-
     day sales total like this one."  By late yesterday, 10,194
     of LSU's 21,000 tickets allotted were purchased, with more
     orders expected via the Internet (B.R. ADVOCATE, 12/6). 

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