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NIKE SURE IS GETTING INTO THE SWING OF THINGS: INKS DUVAL

          David Duval is "about to leave Titleist and join good
     friend" Tiger Woods at Nike, according to Mark Soltau of CBS
     SportsLine, who reported that Duval and his IMG agent
     Charley Moore met with Nike officials in OR yesterday "to
     hammer out a long-term, head-to-toe deal that reportedly
     will include shoes, clothing, hats, clubs and balls."  Woods
     and Duval used a Nike ball at the World Cup of Golf earlier
     this month, "offering a hint of the pending deal."  With
     Nike "expected to become a new player" in the golf club
     business in '01, "don't be surprised if Woods and Duval make
     the switch from Titleist" (CBS SportsLine, 12/20).  GOLF
     WORLD BUSINESS' Ron Sirak cited a source who said that Duval
     "would also participate in the development of irons for
     Nike."  Nike Golf Marketing Dir Mike Kelly said only that
     the company "expected to announce the signing of 'a top-10
     player' soon."  Sirak added that Duval has an "escape
     clause" in his current Titleist deal, which includes clubs,
     balls, shoes and glove.  A source said that Duval has told
     Titleist that he "wishes to exercise that clause."  Duval
     "also struck an endorsement pact" with Italian apparel maker
     Zegna (see THE DAILY, 12/13), but he "escaped that contract,
     too."  Zegna spokesperson Jenny Barber said, "We really
     don't have a concrete agreement between Zegna and David
     Duval, so it's something that hasn't been contractual as of
     yet" (GOLF WORLD BUSINESS, 12/20). 
          A BARN BURNER: GOLFWEEK reported that the Duval/Nike
     deal "helps define what is fast becoming one of the
     industry's most intense rivalries: Titleist vs. Nike."  One
     industry source said that Duval, whose Titleist deal was set
     to run through '03, was "miffed at Titleist's stance not to
     renegotiate his deal after lucrative, long-term deals were
     struck with" Davis Love III and Phil Mickelson.  Meanwhile, 
     IMG's Moore, will no longer serve as a full-time employee
     for IMG, but will "continue to serve as Duval's agent" for
     the agency.  Meanwhile, GOLFWEEK noted that "nearly 25 PGA
     Tour players are expected to have ball-shoe-glove deals"
     with Nike in '01 (GOLFWEEK, 12/20).
          SHOULD TIGER TAKE A STAND? In Oakland, Monte Poole
     wrote under the header, "Woods Needs To Take Stand Against
     Nike."  Poole: "This company is notorious for abusing the
     rights of workers, especially overseas.  This company's
     products have been the motive for shootings, stabbings and
     muggings by intimidation. ... If [Woods] could, please,
     implant a social conscience into the cool heart of Nike. 
     Sort of a 'peacemaker.' ... We're not advising Tiger to tell
     Nike how to run its business.  Just bend a few ears in hopes
     of inspiring change" (OAKLAND TRIBUNE, 12/20).  

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