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LIFETIME WNBA GAMES TO ESPN; WOMEN'S SPORTS VIEWERSHIP UP

          ESPN will add 12 WNBA regular-season telecasts, plus
     playoff contests, to its season schedule this year, bringing
     its total number of games to approximately 35 on ESPN and
     ESPN2.  The games, which were part of Lifetime's Friday TV
     schedule, will now air on ESPN2 Thursday nights and Sunday
     afternoons (ESPN).  DAILY VARIETY's Paula Bernstein writes
     that although Lifetime has two years remaining on its six-
     year deal with the WNBA, "both orgs decided the games would
     fare better on an all-sports net than the women's cabler." 
     But NBAE will produce a new weekly, half-hour WNBA-themed
     magazine show that will begin airing on Lifetime Friday
     nights in May (DAILY VARIETY, 12/18).
          THE VIEW: In CA, Marcia Smith wrote that women are
     "watching sports like never before" and have "quietly
     revolutionized mainstream sports viewership."  According to
     '99-00 figures, women have "surged" from being 25% of the
     network TV audience for regular season NFL, NBA, NHL and MLB
     games in '90, to more than 33% in '00.  Meanwhile, women
     compose 35-45% of the TV viewing audience for women's sports
     events.  The gender breakdown "across all programming" on
     ESPN is 73% male, 27% female (O.C. REGISTER, 12/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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