Sponsorships Advertising Marketing

SPONS-O-METER: THIS CONFERENCE AS STRONG AS A MAAC TRUCK

12.15.2000

          THE DAILY continues "Spons-O-Meter," a comprehensive     list of official corporate sponsors of various leagues and     governing bodies. Today: Metro Atlantic Athletic Conference.     Although rights and benefits vary per sponsor, all of the     MAAC partners are entitled to TV advertising, Internet     exposure, on-site promotions and print advertising.  SPONSOR                CATEGORY                     PARTNER SINCEMSG TV                 Broadcast Partner                  Nov '95Empire Sports          Broadcast Partner                  Nov '95Continental            Airline                            Sep '97Spalding Sports        Sporting Equipment                 Apr '98EA Sports              Licensed Video Games               Oct '98Citizens Comm.         Telecommunications                 Jan '99HSBC Bank              Retail Bank/Financial Institution  Jan '99PepsiCo                Carbonated Soft Drink              Jan '99Budget Rent-A-Car      Rental Car Co.                     Feb '99Easton Sports          Sporting Equipment/Ice Hockey      Jun '99George E. Levy, Inc.   Award Specialist                   Jun '99Fox 40 International   Sporting Equipment                 Jul '99Chase Manhattan Bank   Retail Bank/Financial Institution  Aug '99Dorna USA              Modules                            Oct '99Justballs.com          Internet Ball Retailer             Nov '99TIAA-CREF              Financial Services                 Dec '99Clairol                Hygiene/Beauty Products            Jan '00Jostens                Jewelry/Awards                     Jun '00ITECH Sports Products  Sporting Equipment                 Jul '00General Motors         Automobile                         Sep '00International Paper    Paper Products                     Sep '00New York Lottery       Lottery                            Sep '00

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